IAA Lanyard Exclusive Sponsor

IAA Lanyard – Exclusive Sponsor

Your brand becomes a visible part of the entire IAA TRANSPORTATION experience.

As the exclusive Lanyard Sponsor, your company logo – including QR code – is worn by visitors throughout the entire event. The lanyards are permanently visible across the venue, in meetings, on photos and in social media posts. Few formats offer a comparable level of continuous brand exposure and contact frequency.

By combining physical visibility with digital activation via QR code, this sponsorship creates both strong brand recall and measurable engagement opportunities.

Scope of Services
• Exclusive sponsorship of the official IAA Lanyards
• Free design of the lanyards including integration of the IAA logo
• Integration of your company logo including QR code
• Distribution of the lanyards in the entrance halls behind the turnstiles
• High visibility across the entire event venue

Requirement
• Provision of a minimum of 120,000 lanyards by the sponsor

Important Cost Information
The stated price refers solely to the sponsorship value. Production and provision of approximately 120,000 lanyards are not included. Close coordination between the organiser and the sponsor is required.

Ideal for companies seeking maximum on-site reach, strong brand recall and direct digital activation within one highly visible format.