Brand Highlight Package Strengthen your brand presence with targeted digital visibility. The Brand Highlight Package is designed for exhibitors who want to enhance their digital appearance within the IAA TRANSPORTATION ecosystem in a focused and effective way. It ensures clear brand recognition across key visitor touchpoints and improves discoverability within the official event channels. Included Services • 1x Exhibitor logo • Company logo placement in the hall plan • Key visual background graphic With visual brand enhancement and improved visibility in central navigation areas, this package provides a strong and professional digital footprint throughout IAA TRANSPORTATION. Ideal for companies seeking an efficient upgrade of their digital presence with measurable impact.

IAA Lead Scan – TEAM Collaborative lead capture in real time. With the TEAM edition of IAA Lead Scan, you can easily capture the badges of all visitors and benefit from data collected across teams in real time. Export all your teammates' contacts in one single export – ideal for seamless and collaborative lead capture in a team context. Your Benefits • Cross-team data collection in real time • Consolidated export of all scanned team contacts (leads) in one easy-to-use CSV file • Extra: Export of web profile visitors with opt-in (CSV file) • Efficient and comprehensive lead capturing • Ideal for larger teams Good to Know With the IAA Lead Scan, you receive not only the contact details of scanned stand visitors but also the valuable contact details of your web profile visitors, generating additional important digital leads.If you have booked Lead Scan TEAM, all team members assigned to your exhibitor profile can scan visitor badges and collect contacts – regardless of whether they are visible in the exhibitor profile or not. The entire team automatically collects leads together.

Exhibitor news (Newsroom) Keep the IAA TRANSPORTATION community informed. Publish your company press releases in the official IAA TRANSPORTATION Newsroom and inform visitors about innovations, product launches, partnerships or current developments. Your exhibitor news is integrated into the editorial environment and made visible to a highly relevant professional audience. Use this format to strategically position your communication before, during and after the event and to strengthen your digital reach within the IAA TRANSPORTATION ecosystem. Your Benefits • Publication within the official IAA TRANSPORTATION Newsroom • Visibility in a trusted editorial environment • Targeted reach to a qualified B2B audience • Support for product launches and communication campaigns Ideal for companies aiming to actively communicate their key messages and maintain continuous visibility.

Company logo in all digital directories Create a strong first impression across all digital touchpoints. Show your company logo as a prominent and recurring branding element within all digital directories of IAA TRANSPORTATION (Web/App). Your logo appears alongside your company profile and ensures immediate recognition as users browse exhibitors, partners and products. This format strengthens your brand presence across the digital ecosystem and reinforces visual consistency at every relevant user touchpoint. Your Benefits • Logo visibility in all digital Exhibitor and Partner Directories (Web/App) • Strong first impression within search and overview pages • Recurring brand exposure during user navigation • Increased recognition within the IAA TRANSPORTATION environment Ideal for companies seeking consistent and professional brand visibility across all digital channels of IAA TRANSPORTATION.

Key visual header – Exhibitor and Partner Directory Stand out from the standard and create a strong visual impact. With the Key Visual Header, you can prominently showcase your central campaign visual within your digital company profile in the official Exhibitor and Partner Directory of IAA TRANSPORTATION. The large-format header image gives your profile a distinctive visual identity and ensures a professional, high-impact presentation. Use this space to sharpen your brand positioning, highlight key messages or visually reinforce your current communication focus. Your Benefits • Prominent large-format header within your company profile • Strong visual differentiation from standard profiles • Clear reinforcement of brand positioning and campaign focus • Professional and cohesive digital presentation Ideal for companies looking to elevate their digital presence and clearly differentiate themselves within the Exhibitor and Partner Directory.

Direct access to the IAA TRANSPORTATION community.Reach the IAA TRANSPORTATION community of industry experts and decision-makers with your key message delivered as a push notification directly to the mobile devices of all app users.This format ensures maximum reach at a highly visible moment and is ideal for driving targeted attention to your stand or communicating time-sensitive highlights during the event.Note: Availability of this advertising opportunity is strongly limited.

Tell Your Story Showcase your brand in a high-impact story format within the IAA App. With the “Tell Your Story” feature, you can present your brand message in the Story section of the IAA TRANSPORTATION App for one or multiple days. Your short video is prominently teased on the app homepage and played in full-screen mode once users click on your story. The vertical story format ensures strong attention within a modern, mobile-first environment. On the day of publication, your story can be accessed an unlimited number of times, providing maximum visibility within the app. Ideal for product launches, event announcements, live impressions or targeted call-to-actions during the event. Your Benefits • Placement within the Story section of the IAA TRANSPORTATION App • Teaser on the app homepage • Full-screen video playback for maximum attention • Unlimited views • Modern, mobile-driven communication format

Selfie camera background Turn every visitor photo into organic brand reach. With a customised selfie background in the IAA App, your brand becomes part of visitors’ personal event moments. When visitors take photos using the in-app selfie camera, your branded background is automatically integrated into the image. As visitors share their photos on their own social media channels, your brand message is distributed organically – extending your visibility beyond the event and generating additional reach through authentic user engagement. Your Benefits • Brand integration within the IAA TRANSPORTATION App • Organic social media reach through user-generated content • High visibility in personal event moments • Increased brand exposure without additional media spend Ideal for companies aiming to combine digital engagement with social media amplification during IAA TRANSPORTATION.

Welcome Interstitial Maximum attention at the very first moment of app usage. Your Welcome Interstitial appears immediately after users open the official IAA TRANSPORTATION App, placing your brand at the forefront of the digital event experience. As a full-screen format, it ensures high visibility and strong impact before users navigate to other content. Your Benefits at a Glance • Full-screen placement directly after app launch • High-impact visibility at the start of the user journey • Prominent positioning within the official IAA App • Strong brand recall through exclusive digital presence Ideal for companies seeking maximum digital attention within the IAA TRANSPORTATION.

Brand Highlight Package Strengthen your brand presence with targeted digital visibility. The Brand Highlight Package is designed for exhibitors who want to enhance their digital appearance within the IAA TRANSPORTATION ecosystem in a focused and effective way. It ensures clear brand recognition across key visitor touchpoints and improves discoverability within the official event channels. Included Services • 1x Exhibitor logo • Company logo placement in the hall plan • Key visual background graphic With visual brand enhancement and improved visibility in central navigation areas, this package provides a strong and professional digital footprint throughout IAA TRANSPORTATION. Ideal for companies seeking an efficient upgrade of their digital presence with measurable impact.

Top Visibility Package Maximum exposure across all key digital touchpoints. The Top Visibility Package is the most comprehensive solution for exhibitors aiming for a dominant digital presence within IAA TRANSPORTATION. It combines premium placements, enhanced brand visuals and strategic positioning to significantly increase your visibility before, during and after the event. Included Services • 1x Exhibitor logo • Company logo placement in the hall plan • 1x “Tell your story” feature • Key visual background graphic • 1x Lobby Gallery placement • 1x Stage placement in the IAA App • Top-of-the-list placement in the Exhibitor Directory A–Z With exclusive placements and increased prominence across central navigation and communication areas, this package ensures outstanding brand visibility throughout IAA TRANSPORTATION. Ideal for companies looking to underline their market position and achieve maximum digital reach.

Product Presentation Package Put your products in the spotlight and maximise your digital visibility. The Product Presentation Package is designed for exhibitors who want to actively showcase their innovations and solutions within the digital ecosystem of IAA TRANSPORTATION. With multiple product presentations and integrated news placement, this package ensures strong visibility and targeted reach among a professional B2B audience. This package combines product-focused communication with enhanced discoverability across key event touchpoints. Included Services • 1x Exhibitor logo • Company logo placement in the hall plan • Exhibitor news publication • 5x Product presentations The Product Presentation Package enables you to present your portfolio in detail, highlight key innovations and actively inform visitors about your solutions. Ideal for companies seeking high reach and structured product visibility within IAA TRANSPORTATION.