IAA Test Drives
€5,000.00*
Prices excl. VAT
Position your brand at the center of the hands-on driving experience.
The IAA Test Drives allow visitors to experience vehicles in real operating conditions. As the exclusive sponsor of this test drive track, your brand is visible along the entire route – prominently positioned and directly associated with innovation, performance and real-world applicability.
Your Benefits at a Glance
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Exclusive brand presence as the sole sponsor of the IAA Test Drives
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High visibility along a heavily frequented experience area
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Direct brand association with driving dynamics, technology and innovation
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Consistent presence on-site and across digital channels
Included Services
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Logo placement on signage at 9 positions along the test drive track
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Logo placement on 6 grid covers in the departure area
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Listing as “Presenting Partner – IAA Test Drives”
– in the exhibitor directory
– on the official website
– in the official IAA TRANSPORTATION app (incl. logo)
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Exclusive: limited to a maximum of 1 sponsor