Media Entry (obligatory)

Product category

Be found when visitors actively search.

Assign your company to the official product categories within the Exhibitor and Partner Directory of IAA TRANSPORTATION and clearly highlight your product focus. This ensures that interested visitors can quickly and easily discover your company.

Category allocation improves your digital discoverability and positions your company within the structured product landscape of IAA TRANSPORTATION.

Your Benefits
• Visibility within relevant product categories
• Improved discoverability during targeted searches
• Clear positioning of your product focus
• Presence in the Exhibitor and Partner Directory (web & app)

Four product categories are included in the basic Media Entry.

Exhibitor Profile in all directories

Maximum visibility across all digital touchpoints.

Your comprehensive company profile is published across all official Exhibitor and Partner Directories of IAA TRANSPORTATION. This ensures that your brand, solutions and contact details remain easily discoverable – both on the website and within the official IAA App.

The exhibitor profile represents your central digital presentation space within IAA TRANSPORTATION and forms a key component of your overall event visibility.

Your Benefits
• Presence within the official Exhibitor and Partner Directory (web & app)
• Centralised presentation of your company information
• Strong discoverability for visitors and industry professionals
• Professional and structured brand representation

Ideal for companies aiming to establish a consistent and comprehensive digital presence within the IAA TRANSPORTATION ecosystem.

Expand your exhibitor profile with relevant web links.

Adding useful web links to your exhibitor profile within the Exhibitor and Partner Directory and IAA App enables visitors to gain a deeper and more comprehensive understanding of your company. You can link directly to detailed information about your products and services or provide access to broader corporate content.

The option to digitally enrich your profile with web links is already included in your Media Entry (obligatory).

Ideal for companies looking to connect their digital presence at IAA TRANSPORTATION with their broader online ecosystem.

Enhance your exhibitor profile with engaging multimedia content.

Make your presence within the Exhibitor and Partner Directory and IAA App more dynamic and compelling by adding multimedia files such as company videos, PDFs and images. Rich media elements allow you to present your products, services and brand message in a visually appealing and informative way.

The option to digitally enrich your profile with multimedia files is already included in your Media Entry (obligatory).

Ideal for companies looking to create a more engaging and comprehensive digital company presentation within IAA TRANSPORTATION.

Make the most of your media entry with expert guidance.

Our professional marketing onboarding supports you in understanding and fully utilising all features and services included in your media entry. We guide you through the specific functionalities and opportunities, ensuring that your digital presence within IAA TRANSPORTATION is set up strategically and effectively.

Schedule a one-on-one session with one of our marketing specialists to receive personalised support, clarify open questions and optimise your profile for maximum visibility and impact.

Ideal for companies seeking a structured and professional start within the IAA TRANSPORTATION.

Increase your discoverability with relevant keywords.

Assign suitable keywords to your company within your exhibitor profile in the Exhibitor and Partner Directory. Well-chosen keywords ensure that your profile appears in relevant search results and can be easily found by your target audience during IAA TRANSPORTATION.

The option to add keywords to your company profile is included in the Media Entry.

Ideal for companies looking to optimise their digital visibility and improve search relevance within the IAA TRANSPORTATION ecosystem.

Connect with the IAA TRANSPORTATION community through your social media channels.

Add your social media links to your exhibitor profile in the Exhibitor and Partner Directory and IAA App to extend your digital reach and stay connected beyond the event. By integrating your official channels, visitors can follow your company, engage with your content and stay informed about your latest updates.

Social media links are already included in your Media Entry package and can be seamlessly integrated into your company profile.

Ideal for companies looking to strengthen their digital visibility and foster long-term engagement with the IAA TRANSPORTATION community.

Exhibitor events

Inform visitors about your programme highlights.

As part of your Basic Media Listing, you can publish your own exhibitor events digitally and display them within your company profile in the Exhibitor and Partner Directory and the IAA TRANSPORTATION App.

Use this feature to inform visitors about product presentations, press conferences, live demonstrations or other programme highlights at your stand.

Your events are displayed in a structured format and remain easily accessible for interested visitors.

Your Benefits
• Publication of your own events within your exhibitor profile
• Visibility in the Exhibitor and Partner Directory (web & app)
• Structured presentation of date, time and description
• Targeted visitor guidance to your stand

The publication of exhibitor events is included in the basic Media Entry.

Contact Persons in the exhibitor profile / networking

Strengthen your personal presence within the digital networking environment.

Add your contact persons to your exhibitor profile in the official Exhibitor and Partner Directory and the IAA TRANSPORTATION App. This enables visitors to connect directly with the relevant representatives of your company.

Each listed contact person can easily capture leads via the IAA app and digitally manage new business contacts.

Your Benefits
• Visible contact persons within your exhibitor profile
• Direct communication options for visitors
• Lead capture via the IAA App
• Enhanced networking presence

Ideal for companies aiming to combine personal interaction with efficient digital lead management.

Promotions 

Boost your presence with the “Promotions” advertising format.

Use this unique opportunity to spotlight your exhibition highlights and campaigns directly to IAA TRANSPORTATION participants. Whether special offers, exclusive discounts or invitations to stand events — promotions help you draw attention and attract more visitors to your stand.

Your Benefits at a Glance
• Targeted visibility: Your promotion appears prominently in the Exhibitor and Partner Directory on the IAA TRANSPORTATION website and in the IAA App — ensuring strong reach among all visitors.
• Engaging participant interaction: Create eye-catching promotions that invite direct action.
• More traffic at your stand: By showcasing your offers prominently, you increase visibility and boost the likelihood of high-quality visitor contacts.
• Simple and flexible management: Booking and designing your promotions is quick and easy. You control the content and duration to perfectly align with your strategy.

Make your special offers the talk of IAA TRANSPORTATION and communicate with visitors in a targeted and effective way. Book your promotions now and secure a standout presence at the world’s leading platform for transportation and logistics.