Reach & Visibility
Banner on Homepage (Exhibitor and Partner directory)
Maximize your visibility among IAA TRANSPORTATION participants with an eye-catching banner on the homepage of the Exhibitor and Partner Directory and in the IAA App. This classic advertising format offers an excellent platform to put your brand in the focus of visitors and participants, both online and mobile. What you get: Premium placement: your banner ad will be prominently featured on the home page of the Exhibitor and Partner Directory on the IAA website as well as in the home screen of the IAA app. This position ensures maximum attention from visitors looking for exhibitor information or using the app for planning. Cross-media reach: Benefit from the double visibility of your banner both on the web and in the mobile application. Reach your target group regardless of how they find out about the IAA TRANSPORTATION.Customizable content: Customize your banner to promote your brand, a new product offering or a special promotion. Use appealing graphics and clear call-to-actions to direct visitors to your own website or a specific landing page. Increased chances of interaction: Your banner on the homepage is more than just an advertising space. It is an invitation gateway for potential customers to learn more about your company and products, increasing the chance of interaction and lead generation.
Banner Ad 1 Homepage (Website)
Maximum visibility on the main entry point of IAA TRANSPORTATIONThe top-level homepage banner places your brand at the most prominent digital position on the IAA TRANSPORTATION website. Your message is visible immediately when users enter the site – making this format ideal for brand positioning, product announcements or awareness-driven campaigns around the event.The placement is exclusively available once per month (except during the event) and ensures premium brand presence within an international B2B environment.Your benefitsPremium placement on the homepage (top level)Very high visibility and visitor frequencyDirect linking to your desired landing pageExclusive: only one advertising partner per monthMultilingual placement possible (DE/EN)Format & implementationHigh-resolution leaderboard formatClickable banner with external URLRecommendation: integrate a clear CTA into the creativeAdvertising phase 1 month (not during the event)
Banner Ad 2 Homepage (Website)
Strong brand visibility on the IAA TRANSPORTATION homepageThe lower-level homepage banner ensures strong and consistent brand visibility on one of the most visited pages of the IAA TRANSPORTATION website. Your advertising message reaches users who actively explore event content and exhibitor information.This format is ideal for sustained brand presence across multiple months and for promoting products, solutions or exhibition participation.Your benefitsProminent placement on the homepage (lower level)High visitor frequency in a professional B2B environmentDirect linking to your desired landing pageExclusive booking per monthMultilingual placement possible (DE/EN)Format & implementationHigh-resolution leaderboard formatClickable banner with external URLRecommendation: integrate a clear CTA into the creative
Banner Ad 3 Search bar (Website)
Reach your audience at the moment of active information searchThe search banner places your brand directly within the search function of the IAA TRANSPORTATION website, where users actively look for exhibitors, topics or solutions. Displayed above the fold, this format benefits from high relevance and strong user attention.It is ideally suited for driving targeted traffic and supporting lead generation or campaign-specific objectives.Your benefitsPlacement within the search function (above the fold)High relevance due to active user intentVisibility in a focused information and decision-making environmentDirect linking to your desired landing pageExclusive booking per monthMultilingual placement possible (DE/EN)Format & implementationHigh-resolution leaderboard formatClickable banner with external URLRecommendation: integrate a clear CTA into the creative
Weekly – Banner Ad 1
Consistent brand visibility within weekly editorial contentThe Weekly Banner Ad 1 is placed directly within the weekly news blog articles of IAA TRANSPORTATION. Your brand appears alongside current topics, news and updates related to the event, ensuring visibility in a strong editorial and professional context.With its weekly placement, this format is ideal for maintaining consistent brand presence during the preparation phase and throughout the event period.Your benefitsPlacement within the official weekly news blogIntegration into an editorial content environmentDirect linking to your desired landing pageMultilingual placement possible (DE/EN)Format & implementationHigh-resolution banner formatClickable banner with external URLRecommendation: integrate a clear CTA into the creativeBookable on a weekly basis
Weekly – Banner Ad 2
Additional brand visibility within weekly editorial contentThe Weekly Banner Ad 2 complements Weekly Banner Ad 1 and offers an additional opportunity to position your brand within the weekly news blog articles of IAA TRANSPORTATION. This format is well suited for brands looking for regular visibility and a cost-efficient extension of their digital presence.Your banner is integrated into an editorial environment and reaches a professional audience that follows event-related updates on a regular basis.Your benefitsPlacement within the official weekly news blogIntegration into an editorial content environmentDirect linking to your desired landing pageMultilingual placement possible (DE/EN)Format & implementationHigh-resolution banner formatClickable banner with external URLRecommendation: integrate a clear CTA into the creativeBookable on a weekly basis
Image Ad Exhibitor & Visitor Overview Pages
Strong visual brand presence in a relevant information environmentThe image ad on the exhibitor and visitor overview pages provides a strong, image-driven brand placement within a key information area of the IAA TRANSPORTATION website. Users actively explore participation details, topics and offerings – ensuring clear and high-quality brand visibility.Depending on the selected setup, the image ad can be displayed as an exclusive single placement or as a flexible mid-page format with slideshow functionality, allowing the format to be adapted to different campaign objectives.Your benefitsPlacement on high-traffic overview pagesClear and focused visual brand presenceOptional slideshow with up to three visualsClickable image linking to your landing pageOptimised display on desktop and mobile devicesMultilingual placement possible (DE/EN)Format & implementationImage format: 1600 × 910 px (high resolution)Optional: up to three visuals as a slideshowOptional: text overlay on image (white font)Display format: 50% of desktop layout width 100% screen width on mobile devices
Video Ad Homepage
High-impact video placement in a relevant content environmentThe video ad on the exhibitor and visitor overview pages places your message within a highly relevant editorial context. Users actively explore participation options, topics and offerings – your video is seamlessly integrated into this information-driven environment.This format is ideal for brand storytelling, product presentations or solutions that benefit from visual explanation, generating above-average attention through moving images.Your benefitsPlacement on high-traffic overview pagesStrong attention through video contentIntegration into a relevant editorial environmentOptimised display on desktop and mobile devicesMultilingual placement possible (DE/EN)Format & implementationVideo embedding via YouTube or Vimeo (widescreen)Optional custom thumbnail or key visualDisplay format: 50% of desktop layout width 100% screen width on mobile devices
Sandwich banner (exhibitors A-Z)
Your company's ad will be perfectly showcased in the IAA App's Exhibitor & Partner Directory. Visitors looking for exhibitors cannot miss your ad.
Sandwich banner (product list)
Your company's ad will be perfectly showcased in the IAA App's Exhibitor & Partner Directory. Visitors looking for products cannot miss your ad.
Tab bar banner (exhibitors A-Z)
With the Tab bar banner, your banner advertising is directly oriented towards the menu navigation of the exhibitor section bringing your company's message always in the focus of IAA TRANSPORTATION App users.This advertising format ensures very high visibility and reach!
Tab bar banner (products A-Z)
With the Tab bar banner, your banner advertising is directly oriented towards the menu navigation of the product section bringing your company's message always in the focus of IAA TRANSPORTATION App users. This advertising format ensures very high visibility and reach!
Tab bar banner (events)
With the Tab bar banner, your banner advertising is directly oriented towards the menu navigation of the event section bringing your company's message always in the focus of IAA TRANSPORTATION App users. This advertising format ensures very high visibility and reach!
Welcome Interstitial
Absolute eye-catcher for all App users! Your Welcome Interstitial right after opening the IAA TRANSPORTATION App. Maximum visibility for your company's ad.
Push notification (September 15th)
Reach out to the IAA TRANSPORTATION community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand. This advertising opportunity is strongly limited.
Push notification (September 16th)
Reach out to the IAA TRANSPORTATION community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand. This advertising opportunity is strongly limited.
Push notification (September 17th)
Reach out to the IAA TRANSPORTATION community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand. This advertising opportunity is strongly limited.
Push notification (September 18th)
Reach out to the IAA TRANSPORTATION community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand. This advertising opportunity is strongly limited.
Push notification (September 19th)
Reach out to the IAA TRANSPORTATION community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand. This advertising opportunity is strongly limited.
Push notification (September 20st)
Reach out to the IAA TRANSPORTATION community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand. This advertising opportunity is strongly limited.