Press Services
Digital Slides / Video on Press Centre Screens
Make your brand part of the daily media workflowWiFi sponsorship in the Press Centre connects your brand directly with the internet access used by journalists. Each login creates a recurring brand touchpoint – subtle, yet highly effective.This format ensures continuous visibility throughout the entire event (14.09 - 20.09.2026) and positions your brand within the immediate working environment of media representatives.Your benefitsRepeated brand exposure with every WiFi loginDirect reach to national and international journalistsHigh contact frequency without intrusive advertisingClear positioning within the official IAA TRANSPORTATION press environmentBooking options1 exclusive advertising partnerBookable for the full Press Centre periodFormat & implementationNaming of the WiFi network using your company namePlacement within the Press Centre (North entrance area)Multilingual display possible (DE/EN)Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.
Give-Aways in the Press Centre
Tangible brand presence with lasting recallGive-aways in the Press Centre allow you to place your brand directly into the hands of journalists. Useful or eye-catching promotional items create strong recall and extend brand visibility beyond the duration of the event.This format is particularly suitable for promoting your exhibition stand, products or key messages and complements other press centre advertising measures.Your benefitsDirect contact with national and international media representativesTangible brand presence with long-term impactHigh acceptance when selecting relevant give-awaysFlexible integration within the Press CentreBooking optionsMultiple advertising partners possibleBookable depending on the type and quantity of the give-away itemFormat & implementationGive-away items provided by the sponsorPlacement within the Press Centre (North entrance area)Multilingual labelling possible (DE/EN)Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.
Press Centre Naming Rights
Exclusive brand presence at the media hub of IAA TRANSPORTATIONPress Centre naming rights offer one of the most exclusive sponsorship opportunities at IAA TRANSPORTATION. Your company name becomes part of the official name of the Press Centre and is visible to all media representatives throughout the entire event.As the central working space for journalists, the Press Centre is a highly relevant contact point with strong multiplier effects.Your benefitsExclusive naming integration of the Press CentreContinuous visibility among international media representativesStrong image impact through association with press and media workClear positioning within the official event environmentOnly one exclusive sponsoring partner availableFormat & implementationOfficial naming of the Press Centre(e.g. “Press Centre powered by …” or “[Company Name] Press Centre”)Integration of the name into on-site signageMultilingual implementation possible (DE/EN)Note: This sponsorship includes additional press centre advertising options and is only available as long as these options have not been booked individually.
Roll-Ups in the Press Centre
Direct brand visibility within the media working environmentRoll-ups in the Press Centre allow you to position your brand directly where journalists work, research and network. The roll-ups ensure continuous visibility throughout the entire duration of IAA TRANSPORTATION.This format is particularly well suited for promoting your exhibition stand, products or key announcements and works as an effective complement to other press centre sponsorship activities.Your benefitsVisibility in the central working area for media representativesDirect exposure to national and international journalistsClear and high-impact on-site brand presenceOption to book multiple roll-ups for increased visibilityBooking options1 exclusive advertising partnerMultiple roll-ups can be bookedSpecial offer: Book 5 roll-ups for €4,000 instead of €5,000Format & implementationPlacement within the Press Centre (North entrance area)Classic roll-up formatDesign and content provided by the sponsorMultilingual design possible (DE/EN)Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.
WiFi Sponsorship in the Press Centre
Make your brand part of the daily media workflowWiFi sponsorship in the Press Centre connects your brand directly with the internet access used by journalists. Each login creates a recurring brand touchpoint – subtle, yet highly effective.This format ensures continuous visibility throughout the entire event (14.09 - 20.09.2026) and positions your brand within the immediate working environment of media representatives.Your benefitsRepeated brand exposure with every WiFi loginDirect reach to national and international journalistsHigh contact frequency without intrusive advertisingClear positioning within the official IAA TRANSPORTATION press environmentBooking options1 exclusive advertising partnerBookable for the full Press Centre periodFormat & implementationNaming of the WiFi network using your company namePlacement within the Press Centre (North entrance area)Multilingual display possible (DE/EN)Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.