Digital Reach & Visibility
Banner on Homepage (Exhibitor and Partner directory)
Banner on Homepage (Exhibitor and Partner Directory) Maximise your visibility among participants. With an eye-catching banner on the homepage of the Exhibitor and Partner Directory and within the IAA App, you place your brand directly in the spotlight of visitors and participants. This classic advertising format offers an excellent platform to position your brand prominently both online and on mobile devices. What You Receive • Premium Placement: Your banner is prominently positioned on the homepage of the Exhibitor and Partner Directory on the IAA website as well as on the home screen of the IAA App. This placement ensures maximum attention from visitors searching for exhibitor information or using the app for planning. • Cross-Media Reach: Benefit from dual visibility of your banner across both web and mobile channels. Reach your target audience regardless of how they access IAA TRANSPORTATION. • Customisable Content: Tailor your banner to promote your brand, a new product offering or a special campaign. Use compelling visuals and clear calls-to-action to direct visitors to your website or a dedicated landing page. • Increased Interaction Opportunities: Your homepage banner is more than just advertising space – it serves as an invitation for potential customers to learn more about your company and products, increasing the likelihood of interaction and lead generation.
Banner Ad 1 Homepage (Website)
Banner Ad 1 – Homepage Maximum visibility on the main entry point of IAA TRANSPORTATION. The top-level homepage banner places your brand at the most prominent digital position on the IAA TRANSPORTATION website. Your message is visible immediately when users enter the site – making this format ideal for brand positioning, product announcements or awareness-driven campaigns around the event. The placement is exclusively available once per month (except during the event) and ensures premium brand presence within an international B2B environment. Your Benefits • Premium placement on the homepage (top level) • Very high visibility and visitor frequency • Direct linking to your desired landing page • Exclusive: only one advertising partner per month • Multilingual placement possible (DE/EN) Format & Implementation • High-resolution leaderboard format • Clickable banner with external URL • Recommendation: integrate a clear CTA into the creative • Advertising phase: 1 month (not during the event)
Banner Ad 2 Homepage (Website)
Banner Ad – Homepage (Lower Level) High visibility on the homepage of IAA TRANSPORTATION. The banner ad on the lower level of the homepage offers strong and sustainable brand presence on one of the most visited pages of the IAA TRANSPORTATION website. Your advertising message is perceived by visitors who engage more intensively with the event and its content. This format is ideal for continuous visibility over several months as well as for the targeted promotion of products, solutions or event appearances. Your Benefits • Prominent placement on the homepage (Lower Level) • High visitor frequency in a relevant B2B environment • Direct forwarding to your desired landing page • Exclusive booking per month • Multilingual placement possible (DE/EN) Format & Implementation • High-resolution leaderboard format • Link to external URL • Recommendation: integrate a CTA button directly into the creative
Banner Ad 3 Search bar (Website)
Banner Ad 3 Search bar (Website) Reach your audience at the moment of active information search. The search banner places your brand directly within the search function of the IAA TRANSPORTATION website, where users actively look for exhibitors, topics or solutions. Displayed above the fold, this format benefits from high relevance and strong user attention. It is ideally suited for driving targeted traffic and supporting lead generation or campaign-specific objectives. Your Benefits • Placement within the search function (above the fold) • High relevance due to active user intent • Visibility in a focused information and decision-making environment • Direct linking to your desired landing page • Exclusive booking per month • Multilingual placement possible (DE/EN) Format & Implementation • High-resolution leaderboard format • Clickable banner with external URL • Recommendation: integrate a clear CTA into the creative
Weekly – Banner Ad 1
Weekly Banner Ad 1 Consistent brand visibility within weekly editorial content. The Weekly Banner Ad 1 is placed directly within the weekly news blog articles of IAA TRANSPORTATION. Your brand appears alongside current topics, news and updates related to the event, ensuring visibility in a strong editorial and professional context. With its weekly placement, this format is ideal for maintaining consistent brand presence during the preparation phase and throughout the event period. Your Benefits at a Glance • Placement within the official weekly news blog • Integration into an editorial content environment • Direct linking to your desired landing page • Multilingual placement possible (DE/EN) Format & Implementation • High-resolution banner format • Clickable banner with external URL • Recommendation: integrate a clear CTA into the creative • Bookable on a weekly basis
Weekly – Banner Ad 2
Weekly Banner Ad 2 Additional brand visibility within weekly editorial content. The Weekly Banner Ad 2 complements Weekly Banner Ad 1 and offers an additional opportunity to position your brand within the weekly news blog articles of IAA TRANSPORTATION. This format is well suited for brands looking for regular visibility and a cost-efficient extension of their digital presence. Your banner is integrated into an editorial environment and reaches a professional audience that follows event-related updates on a regular basis. Your Benefits at a Glance • Placement within the official weekly news blog • Integration into an editorial content environment • Direct linking to your desired landing page • Multilingual placement possible (DE/EN) Format & Implementation • High-resolution banner format • Clickable banner with external URL • Recommendation: integrate a clear CTA into the creative • Bookable on a weekly basis
Image Ad Exhibitor & Visitor Overview Pages
Image Ad – Exhibitor & Visitor Overview Pages Strong visual brand presence in a relevant information environment. The image ad on the exhibitor and visitor overview pages provides a strong, image-driven brand placement within a key information area of the IAA TRANSPORTATION website. Users actively explore participation details, topics and offerings – ensuring clear and high-quality brand visibility. Depending on the selected setup, the image ad can be displayed as an exclusive single placement or as a flexible mid-page format with slideshow functionality, allowing the format to be adapted to different campaign objectives. Your Benefits • Placement on high-traffic overview pages • Clear and focused visual brand presence • Optional slideshow with up to three visuals • Clickable image linking to your landing page • Optimised display on desktop and mobile devices • Multilingual placement possible (DE/EN) Format & Implementation • Image format: 1600 × 910 px (high resolution) • Optional: up to three visuals as a slideshow • Optional: text overlay on image (white font) • Display format: 50% of desktop layout width 100% screen width on mobile devices
Video Ad Homepage
Video Ad – Homepage High-impact video placement in a relevant content environment. The video ad on the exhibitor and visitor overview pages places your message within a highly relevant editorial context. Users actively explore participation options, topics and offerings – your video is seamlessly integrated into this information-driven environment. This format is ideal for brand storytelling, product presentations or solutions that benefit from visual explanation, generating above-average attention through moving images. Your Benefits • Placement on high-traffic overview pages • Strong attention through video content • Integration into a relevant editorial environment • Optimised display on desktop and mobile devices • Multilingual placement possible (DE/EN) Format & Implementation • Video embedding via YouTube or Vimeo (widescreen) • Optional custom thumbnail or key visual • Display format: 50% of desktop layout width 100% screen width on mobile devices
Sandwich banner (exhibitors A-Z)
Sandwich banner – Exhibitors A–Z (IAA App) Prominent placement within the Exhibitor and Partner Directory of the IAA App. Position your advertising banner directly within the Exhibitor and Partner Directory of the official IAA App. As visitors actively search for exhibitors, your advertisement becomes seamlessly integrated into their navigation journey – ensuring maximum visibility in a highly relevant usage context. This format guarantees that your brand appears exactly where decisions are being prepared and contacts are planned. Your Benefits • Visibility within the Exhibitor list A–Z of the IAA App • High attention during active exhibitor searches • Integration into a highly relevant digital environment • Direct linking to your company profile or a dedicated landing page Ideal for companies aiming to strengthen their digital presence within the IAA App.
Sandwich banner (product list)
Sandwich banner (product list) High-visibility placement within the IAA App product directory. The Sandwich Banner positions your brand directly within the Exhibitor and Partner Directory of the official IAA TRANSPORTATION App. As visitors browse products and explore relevant suppliers, your advertisement appears seamlessly integrated into their search journey. This format ensures strong visibility in a highly relevant context, reaching users at the exact moment they are actively researching products and solutions. It combines targeted exposure with premium in-app presence, making your brand part of the decision-making process. Ideal for companies seeking focused visibility within the digital ecosystem of IAA TRANSPORTATION.
Tab bar banner (exhibitors A-Z)
Tab bar banner – exhibitors A–Z (IAA App) Maximum visibility within the navigation of the exhibitor search. With the Tab bar banner, your advertising message is positioned directly within the navigation area of the exhibitor search in the IAA TRANSPORTATION App. Due to its placement alongside the menu structure, your banner remains consistently visible to app users as they browse and search. This high-impact format ensures that your brand appears exactly where users are actively researching and planning their visit. Your Benefits • Placement directly within the exhibitor search navigation • Very high visibility within the IAA App • Strong reach within a highly frequented digital environment Ideal for companies aiming for dominant and high-reach advertising placement within the IAA TRANSPORTATION App.
Tab bar banner (products A-Z)
Tab bar banner – products A–Z (IAA App) Maximum visibility within the product search navigation. With the Tab bar banner, your advertising message is positioned directly within the menu navigation of the product section in the IAA TRANSPORTATION App. As users browse products and explore solutions, your banner remains prominently visible within their navigation flow. This high-impact format ensures that your company’s message stays consistently in focus while users actively search for products and innovations. Your Benefits • Placement within the navigation of the Products A–Z section • Continuous visibility during active product searches • Strong brand presence in a high-relevance digital environment • Very high visibility and reach within the IAA TRANSPORTATION App Ideal for companies aiming to maximise visibility within the product-focused areas of the IAA TRANSPORTATION App.
Tab bar banner (events)
Tab bar banner – events Maximum visibility within the event navigation. With the Tab Bar Banner in the Events section, your advertising message is placed directly within the navigation of the event overview in the IAA TRANSPORTATION App. This ensures your banner remains consistently visible while users browse programme highlights and plan their visits. This high-impact format guarantees that your brand appears exactly where attendees organise their event schedules and explore sessions. Your Benefits • Placement within the event navigation of the IAA App • Strong brand presence in a programme-focused environment • Very high visibility and reach within the Events section Ideal for companies aiming to strengthen their brand presence within the event-driven areas of the IAA TRANSPORTATION App.
Welcome Interstitial
Welcome Interstitial Maximum attention at the very first moment of app usage. Your Welcome Interstitial appears immediately after users open the official IAA TRANSPORTATION App, placing your brand at the forefront of the digital event experience. As a full-screen format, it ensures high visibility and strong impact before users navigate to other content. Your Benefits at a Glance • Full-screen placement directly after app launch • High-impact visibility at the start of the user journey • Prominent positioning within the official IAA app • Strong brand recall through exclusive digital presence Ideal for companies seeking maximum digital attention within the IAA TRANSPORTATION ecosystem.
Push notification (September 15th)
Direct access to the IAA TRANSPORTATION community.Reach the IAA TRANSPORTATION community of industry experts and decision-makers with your key message delivered as a push notification directly to the mobile devices of all app users.This format ensures maximum reach at a highly visible moment and is ideal for driving targeted attention to your stand or communicating time-sensitive highlights during the event.Note: Availability of this advertising opportunity is strongly limited.
Push notification (September 16th)
Direct access to the IAA TRANSPORTATION community.Reach the IAA TRANSPORTATION community of industry experts and decision-makers with your key message delivered as a push notification directly to the mobile devices of all app users.This format ensures maximum reach at a highly visible moment and is ideal for driving targeted attention to your stand or communicating time-sensitive highlights during the event.Note: Availability of this advertising opportunity is strongly limited.
Push notification (September 17th)
Direct access to the IAA TRANSPORTATION community.Reach the IAA TRANSPORTATION community of industry experts and decision-makers with your key message delivered as a push notification directly to the mobile devices of all app users.This format ensures maximum reach at a highly visible moment and is ideal for driving targeted attention to your stand or communicating time-sensitive highlights during the event.Note: Availability of this advertising opportunity is strongly limited.
Push notification (September 18th)
Direct access to the IAA TRANSPORTATION community.Reach the IAA TRANSPORTATION community of industry experts and decision-makers with your key message delivered as a push notification directly to the mobile devices of all app users.This format ensures maximum reach at a highly visible moment and is ideal for driving targeted attention to your stand or communicating time-sensitive highlights during the event.Note: Availability of this advertising opportunity is strongly limited.
Push notification (September 19th)
Direct access to the IAA TRANSPORTATION community.Reach the IAA TRANSPORTATION community of industry experts and decision-makers with your key message delivered as a push notification directly to the mobile devices of all app users.This format ensures maximum reach at a highly visible moment and is ideal for driving targeted attention to your stand or communicating time-sensitive highlights during the event.Note: Availability of this advertising opportunity is strongly limited.
Push notification (September 20st)
Direct access to the IAA TRANSPORTATION community.Reach the IAA TRANSPORTATION community of industry experts and decision-makers with your key message delivered as a push notification directly to the mobile devices of all app users.This format ensures maximum reach at a highly visible moment and is ideal for driving targeted attention to your stand or communicating time-sensitive highlights during the event.Note: Availability of this advertising opportunity is strongly limited.