IAA Experience
IAA Cargobike Parcours
Showcase your brand where urban logistics becomes tangible.The IAA Cargobike Parcours is a dynamic installation focused on last-mile mobility and sustainable transport solutions. Sponsoring this parcours places your brand directly in the field of action, ensuring high visibility among a highly relevant, innovation-driven audience.Your Benefits at a GlanceStrong visual presence along the entire parcoursDirect association with sustainable transport and urban mobilityVisibility in a highly interactive environmentBrand integration on-site and across digital channelsIncluded ServicesLogo placement on 10 grid covers along the parcoursInstallation of 1 branded inflatable archway (or comparable advertising material*) along the courseListing as “Presenting Partner – IAA Cargobike Parcours”– in the exhibitor directory– on the official website– in the official IAA TRANSPORTATION app (incl. logo)Limited to a maximum of 2 sponsors* production cost for Gate (or similar material) is not included and needs to be provided by exhibitor.
IAA Test Drives
Position your brand at the center of the hands-on driving experience. The IAA Test Drives allow visitors to experience vehicles in real operating conditions. As the exclusive sponsor of this test drive track, your brand is visible along the entire route – prominently positioned and directly associated with innovation, performance and real-world applicability. Your Benefits at a Glance Exclusive brand presence as the sole sponsor of the IAA Test Drives High visibility along a heavily frequented experience area Direct brand association with driving dynamics, technology and innovation Consistent presence on-site and across digital channels Included Services Logo placement on signage at 9 positions along the test drive track Logo placement on 6 grid covers in the departure area Listing as “Presenting Partner – IAA Test Drives” – in the exhibitor directory – on the official website – in the official IAA TRANSPORTATION app (incl. logo) Exclusive: limited to a maximum of 1 sponsor