Brand Highlight Package Strengthen your brand presence with targeted digital visibility. The Brand Highlight Package is designed for exhibitors who want to enhance their digital appearance within the IAA TRANSPORTATION ecosystem in a focused and effective way. It ensures clear brand recognition across key visitor touchpoints and improves discoverability within the official event channels. Included Services • 1x Exhibitor logo • Company logo placement in the hall plan • Key visual background graphic With visual brand enhancement and improved visibility in central navigation areas, this package provides a strong and professional digital footprint throughout IAA TRANSPORTATION. Ideal for companies seeking an efficient upgrade of their digital presence with measurable impact.

IAA Lead Scan – TEAM Collaborative lead capture in real time. With the TEAM edition of IAA Lead Scan, you can easily capture the badges of all visitors and benefit from data collected across teams in real time. Export all your teammates' contacts in one single export – ideal for seamless and collaborative lead capture in a team context. Your Benefits • Cross-team data collection in real time • Consolidated export of all scanned team contacts (leads) in one easy-to-use CSV file • Extra: Export of web profile visitors with opt-in (CSV file) • Efficient and comprehensive lead capturing • Ideal for larger teams • 10 visible contact persons (as part of the exhibitor profile) included Good to Know With the IAA Lead Scan, you receive not only the contact details of scanned stand visitors but also the valuable contact details of your web profile visitors, generating additional important digital leads.If you have booked Lead Scan TEAM, all team members assigned to your exhibitor profile can scan visitor badges and collect contacts – regardless of whether they are visible in the exhibitor profile or not. The entire team automatically collects leads together.

IAA Smart Lanyard – Exclusive Sponsor Your brand becomes a visible part of the entire IAA TRANSPORTATION experience. As the exclusive Smart Lanyard Sponsor, your company logo – including QR code – is worn by visitors throughout the entire event. The lanyards are permanently visible across the venue, in meetings, on photos and in social media posts. Few formats offer a comparable level of continuous brand exposure and contact frequency. By combining physical visibility with digital activation via QR code, this sponsorship creates both strong brand recall and measurable engagement opportunities. Scope of Services • Exclusive sponsorship of the official IAA Smart Lanyards • Free design of the lanyards including integration of the IAA logo • Integration of your company logo including QR code • Distribution of the lanyards in the entrance halls behind the turnstiles • High visibility across the entire event venue Requirement • Provision of a minimum of 120,000 lanyards by the sponsor Important Cost Information The stated price refers solely to the sponsorship value. Production and provision of approximately 120,000 lanyards are not included. Close coordination between the organiser and the sponsor is required. Ideal for companies seeking maximum on-site reach, strong brand recall and direct digital activation within one highly visible format.

IAA TRANSPORTATION Podcast Position your brand within the official IAA TRANSPORTATION audio format. The IAA TRANSPORTATION podcast covers key topics, trends and voices from the transport, logistics and mobility sectors. Podcast advertising places your brand directly within high-quality editorial content and reaches a highly qualified B2B audience. Audio spots are seamlessly integrated into the podcast episodes, creating an authentic and high-attention brand presence. Your Benefits at a Glance • Placement within the official IAA TRANSPORTATION podcast • Direct access to a highly relevant professional audience • Credible integration into editorial content • Clear brand messaging without visual distraction • Multilingual placement possible (DE/EN) Format & Implementation • Audio spot up to 30 seconds • Delivery as high-quality WAV or MP3 file • Optional call-to-action via the podcast description (e.g. linked landing page) • Recommendation: concise message with a clear audio CTA

Weekly Banner Ad 1 Consistent brand visibility within weekly editorial content. The Weekly Banner Ad 1 is placed directly within the weekly news blog articles of IAA TRANSPORTATION. Your brand appears alongside current topics, news and updates related to the event, ensuring visibility in a strong editorial and professional context. With its weekly placement, this format is ideal for maintaining consistent brand presence during the preparation phase and throughout the event period. Your Benefits at a Glance • Placement within the official weekly news blog • Integration into an editorial content environment • Direct linking to your desired landing page • Multilingual placement possible (DE/EN) Format & Implementation • High-resolution banner format • Clickable banner with external URL • Recommendation: integrate a clear CTA into the creative • Bookable on a weekly basis

Exhibitor news (Newsroom) Keep the IAA TRANSPORTATION community informed. Publish your company press releases in the official IAA TRANSPORTATION Newsroom and inform visitors about innovations, product launches, partnerships or current developments. Your exhibitor news is integrated into the editorial environment and made visible to a highly relevant professional audience. Use this format to strategically position your communication before, during and after the event and to strengthen your digital reach within the IAA TRANSPORTATION ecosystem. Your Benefits • Publication within the official IAA TRANSPORTATION Newsroom • Visibility in a trusted editorial environment • Targeted reach to a qualified B2B audience • Support for product launches and communication campaigns Ideal for companies aiming to actively communicate their key messages and maintain continuous visibility.

Direct access to the IAA TRANSPORTATION community.Reach the IAA TRANSPORTATION community of industry experts and decision-makers with your key message delivered as a push notification directly to the mobile devices of all app users.This format ensures maximum reach at a highly visible moment and is ideal for driving targeted attention to your stand or communicating time-sensitive highlights during the event.Note: Availability of this advertising opportunity is strongly limited.

Tell Your Story Showcase your brand in a high-impact story format within the IAA App. With the “Tell Your Story” feature, you can present your brand message in the Story section of the IAA TRANSPORTATION App for one or multiple days. Your short video is prominently teased on the app homepage and played in full-screen mode once users click on your story. The vertical story format ensures strong attention within a modern, mobile-first environment. On the day of publication, your story can be accessed an unlimited number of times, providing maximum visibility within the app ecosystem. Ideal for product launches, event announcements, live impressions or targeted call-to-actions during the event. Your Benefits • Placement within the Story section of the IAA TRANSPORTATION App • Teaser on the app homepage • Full-screen video playback for maximum attention • Unlimited views • Modern, mobile-driven communication format

Selfie camera background Turn every visitor photo into organic brand reach. With a customised selfie background in the IAA app, your brand becomes part of visitors’ personal event moments. When visitors take photos using the in-app selfie camera, your branded background is automatically integrated into the image. As visitors share their photos on their own social media channels, your brand message is distributed organically – extending your visibility beyond the event and generating additional reach through authentic user engagement. Your Benefits • Brand integration within the IAA TRANSPORTATION app • Organic social media reach through user-generated content • High visibility in personal event moments • Increased brand exposure without additional media spend Ideal for companies aiming to combine digital engagement with social media amplification during IAA TRANSPORTATION.

Sandwich banner – Exhibitors A–Z (IAA App) Prominent placement within the Exhibitor and Partner Directory of the IAA App. Position your advertising banner directly within the Exhibitor and Partner Directory of the official IAA App. As visitors actively search for exhibitors, your advertisement becomes seamlessly integrated into their navigation journey – ensuring maximum visibility in a highly relevant usage context. This format guarantees that your brand appears exactly where decisions are being prepared and contacts are planned. Your Benefits • Visibility within the Exhibitor list A–Z of the IAA App • High attention during active exhibitor searches • Integration into a highly relevant digital environment • Direct linking to your company profile or a dedicated landing page Ideal for companies aiming to strengthen their digital presence within the IAA App.

Position your brand at the center of the hands-on driving experience. The IAA Test Drives allow visitors to experience vehicles in real operating conditions. As the exclusive sponsor of this test drive track, your brand is visible along the entire route – prominently positioned and directly associated with innovation, performance and real-world applicability. Your Benefits at a Glance • Exclusive brand presence as the sole sponsor of the IAA Test Drives • High visibility along a heavily frequented experience area • Direct brand association with driving dynamics, technology and innovation • Consistent presence on-site and across digital channels Included Services • Logo placement on signage at 9 positions along the test drive track • Logo placement on 6 grid covers in the departure area • Listing as “Presenting Partner – IAA Test Drives”     – in the Exhibitor and Partner Directory     – on the official website     – in the official IAA TRANSPORTATION App (incl. logo) • Exclusive: limited to a maximum of 1 sponsor Booking deadline: This sponsorship is available for booking until 17 July 2026.

IAA Cargobike Parcours Position your brand where urban logistics becomes tangible. The IAA Cargobike Parcours is a dynamic installation focused on last-mile mobility and sustainable transport solutions. With this sponsorship, your brand is placed directly within the action area, ensuring high visibility among a highly relevant and innovation-driven audience. Your Benefits at a Glance • Strong visual presence along the entire parcours • Direct association with sustainable transport and urban mobility • Visibility within a highly interactive environment • Brand integration on-site and across digital channels Included Services • Logo placement on 10 grid covers along the parcours • Installation of 1 branded inflatable archway (or comparable advertising material*) along the course • Listing as “Presenting Partner – IAA Cargobike Parcours”     – in the Exhibitor and Partner Directory     – on the official website     – in the official IAA TRANSPORTATION App (incl. logo) • Limited to a maximum of 2 sponsors * Production costs for the archway (or comparable advertising material) are not included and must be provided by the exhibitor. Booking deadline: This sponsorship is available for booking until 17 July 2026.

Roll-Ups in the Press Centre Direct brand positioning within the working environment of the media. With roll-ups in the Press Centre, you position your brand precisely where journalists research, work and exchange ideas. The roll-ups ensure continuous, highly visible presence throughout the entire duration of IAA TRANSPORTATION. This format is particularly suitable for promoting your exhibition stand, products or current announcements and ideally complements other Press Centre sponsorship measures. Your Benefits • Visibility within the central working area of the media • Direct contact point with national and international journalists • Clear and high-impact on-site brand presence • Multiple roll-ups possible for increased visibility Booking • 1 exclusive advertising partner • Multiple roll-ups bookable • Price advantage: When booking 5 roll-ups only €4,000 instead of €5,000 Format & Implementation • Placement within the Press Centre (North entrance area) • Classic roll-up format • Design and content to be provided by the sponsor • Multilingual design possible (DE/EN) Note: This advertising format is only available if the Press Centre Sponsorship Package has not been booked.

Press Centre naming sponsorship Exclusive brand presence at the media hub of IAA TRANSPORTATION. Press Centre naming rights offer one of the most exclusive sponsorship opportunities at IAA TRANSPORTATION. Your company name becomes part of the official name of the Press Centre and is visible to all media representatives throughout the entire event. As the central working space for journalists, the Press Centre is a highly relevant contact point with strong multiplier effects. Your Benefits at a Glance • Exclusive naming integration of the Press Centre • Continuous visibility among international media representatives • Strong image impact through association with press and media work • Clear positioning within the official event environment • Only one exclusive sponsoring partner available Including • 1x Exclusive advertising partner including the following Press Centre sponsorship options (giveaways, roll-ups, digital slides and Wi-Fi) Format & Implementation • Official naming of the Press Centre (e.g. “Press Centre sponsored by …” or “[Company Name] Press Centre”) • Integration of the name into on-site signage • Multilingual implementation possible (DE/EN) Note: This sponsorship includes additional Press Centre advertising options and is only available as long as these options have not been booked individually.

Give-aways in the Press Centre Tangible brand presence with lasting recall. Give-aways in the Press Centre allow you to place your brand directly into the hands of journalists. Useful or eye-catching promotional items create strong recall and extend brand visibility beyond the duration of the event. This format is particularly suitable for promoting your exhibition stand, products or key messages and complements other Press Centre advertising measures. Your Benefits at a Glance • Direct contact with national and international media representatives • Tangible brand presence with long-term impact • High acceptance when selecting relevant give-aways • Flexible integration within the Press Centre Booking Options • Multiple advertising partners possible • Bookable depending on the type and quantity of the give-away item Format & Implementation • Give-away items provided by the sponsor • Placement within the Press Centre (North entrance area) • Multilingual labelling possible (DE/EN) Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.

Brand Highlight Package Strengthen your brand presence with targeted digital visibility. The Brand Highlight Package is designed for exhibitors who want to enhance their digital appearance within the IAA TRANSPORTATION ecosystem in a focused and effective way. It ensures clear brand recognition across key visitor touchpoints and improves discoverability within the official event channels. Included Services • 1x Exhibitor logo • Company logo placement in the hall plan • Key visual background graphic With visual brand enhancement and improved visibility in central navigation areas, this package provides a strong and professional digital footprint throughout IAA TRANSPORTATION. Ideal for companies seeking an efficient upgrade of their digital presence with measurable impact.

Top Visibility Package Maximum exposure across all key digital touchpoints. The Top Visibility Package is the most comprehensive solution for exhibitors aiming for a dominant digital presence within IAA TRANSPORTATION. It combines premium placements, enhanced brand visuals and strategic positioning to significantly increase your visibility before, during and after the event. Included Services • 1x Exhibitor logo • Company logo placement in the hall plan • 1x “Tell your story” feature • Key visual background graphic • 1x Lobby Gallery placement • 1x Stage placement in the IAA App • Top-of-the-list placement in the Exhibitor Directory A–Z With exclusive placements and increased prominence across central navigation and communication areas, this package ensures outstanding brand visibility throughout IAA TRANSPORTATION. Ideal for companies looking to underline their market position and achieve maximum digital reach.

Product Presentation Package Put your products in the spotlight and maximise your digital visibility. The Product Presentation Package is designed for exhibitors who want to actively showcase their innovations and solutions within the digital ecosystem of IAA TRANSPORTATION. With multiple product presentations and integrated news placement, this package ensures strong visibility and targeted reach among a professional B2B audience. This package combines product-focused communication with enhanced discoverability across key event touchpoints. Included Services • 1x Exhibitor logo • Company logo placement in the hall plan • Exhibitor news publication • 5x Product presentations The Product Presentation Package enables you to present your portfolio in detail, highlight key innovations and actively inform visitors about your solutions. Ideal for companies seeking high reach and structured product visibility within IAA TRANSPORTATION.

Give-aways in the Press Centre Tangible brand presence with lasting recall. Give-aways in the Press Centre allow you to place your brand directly into the hands of journalists. Useful or eye-catching promotional items create strong recall and extend brand visibility beyond the duration of the event. This format is particularly suitable for promoting your exhibition stand, products or key messages and complements other Press Centre advertising measures. Your Benefits at a Glance • Direct contact with national and international media representatives • Tangible brand presence with long-term impact • High acceptance when selecting relevant give-aways • Flexible integration within the Press Centre Booking Options • Multiple advertising partners possible • Bookable depending on the type and quantity of the give-away item Format & Implementation • Give-away items provided by the sponsor • Placement within the Press Centre (North entrance area) • Multilingual labelling possible (DE/EN) Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.

Roll-Ups in the Press Centre Direct brand positioning within the working environment of the media. With roll-ups in the Press Centre, you position your brand precisely where journalists research, work and exchange ideas. The roll-ups ensure continuous, highly visible presence throughout the entire duration of IAA TRANSPORTATION. This format is particularly suitable for promoting your exhibition stand, products or current announcements and ideally complements other Press Centre sponsorship measures. Your Benefits • Visibility within the central working area of the media • Direct contact point with national and international journalists • Clear and high-impact on-site brand presence • Multiple roll-ups possible for increased visibility Booking • 1 exclusive advertising partner • Multiple roll-ups bookable • Price advantage: When booking 5 roll-ups only €4,000 instead of €5,000 Format & Implementation • Placement within the Press Centre (North entrance area) • Classic roll-up format • Design and content to be provided by the sponsor • Multilingual design possible (DE/EN) Note: This advertising format is only available if the Press Centre Sponsorship Package has not been booked.

Press Centre naming sponsorship Exclusive brand presence at the media hub of IAA TRANSPORTATION. Press Centre naming rights offer one of the most exclusive sponsorship opportunities at IAA TRANSPORTATION. Your company name becomes part of the official name of the Press Centre and is visible to all media representatives throughout the entire event. As the central working space for journalists, the Press Centre is a highly relevant contact point with strong multiplier effects. Your Benefits at a Glance • Exclusive naming integration of the Press Centre • Continuous visibility among international media representatives • Strong image impact through association with press and media work • Clear positioning within the official event environment • Only one exclusive sponsoring partner available Including • 1x Exclusive advertising partner including the following Press Centre sponsorship options (giveaways, roll-ups, digital slides and Wi-Fi) Format & Implementation • Official naming of the Press Centre (e.g. “Press Centre sponsored by …” or “[Company Name] Press Centre”) • Integration of the name into on-site signage • Multilingual implementation possible (DE/EN) Note: This sponsorship includes additional Press Centre advertising options and is only available as long as these options have not been booked individually.

WiFi Sponsorship in the Press Centre  Your brand as a daily companion of the media. With WiFi Sponsorship in the Press Centre, you directly associate journalists’ internet access with your company name. Every login becomes a recurring brand contact – subtle yet highly effective. This format provides continuous presence throughout the entire event period (14–20 September 2026) and positions your brand within the immediate working environment of the media. Your Benefits • Recurring brand visibility with every WiFi login • Direct reach to national and international media representatives • High contact frequency without intrusive advertising impact • Clear positioning within the official press environment of IAA TRANSPORTATION Booking • 1 exclusive advertising partner • Bookable for the entire event period Format & Implementation • Naming of the WiFi network with your company name • Placement within the Press Centre (North entrance area) • Multilingual display possible (DE/EN) Note: This advertising format is only available if the Press Centre Sponsorship Package has not been booked.

Digital slides / video on Press Centre Screens  Dynamic brand messaging within the direct media environment. With digital slides or video placements on the monitors in the Press Centre, you position your brand visibly within the field of view of journalists. The content runs continuously on the screens, ensuring recurring, high-attention presence throughout the entire duration within the Press Centre. This format is ideal for promoting your exhibition stand, products or current announcements and can be flexibly integrated into existing Press Centre sponsorship measures. Your Benefits • Continuous visibility on monitors in the Press Centre • Direct contact with national and international media representatives • Dynamic presentation of your brand message • Flexible content formats (slides or video) Booking • Multiple advertising partners possible • Maximum of 3 slides per advertising partner Format & Implementation • Digital slide or video placement on monitors • Content to be provided by the sponsor • Multilingual content possible (DE/EN) Note: This advertising format is only available if the Press Centre Sponsorship Package has not been booked.