Show your company logo as first valuable impression and recurring marketing element in all digital directories of the IAA TRANSPORTATION (Web/App). 

Keep the IAA TRANSPORTATION Community up-to-date with your company news. 

Sticke out of the Standard and present your company's key visual in the digital presentation of your company profile.

Showcase your products in all digital directories. Take advantage of this easy and effective way to increase your product portfolio's reach. Present your product digitally in with picture gallery, keywords and publication date and qualify thereby as world innovation.

Take advantage of the unique opportunity to bring your trade fair highlights and advertising campaigns directly to the attention of IAA TRANSPORTATION participants with the "Promotions" advertising format. Whether exclusive offers, special trade fair discounts or invitations to stand events - with promotions you can draw attention to your trade fair presence and generate additional visitor traffic to your stand.  What you get: Targeted visibility: Your promotion will be prominently placed in the exhibitor and partner directory on the IAA TRANSPORTATION website as well as in the IAA App. This guarantees a high reach among trade fair visitors and participants. Interactive participant approach: Design appealing promotions that not only inform participants, but also actively invite them to interact. Examples could be: "Visit our stand for a free ballpoint pen" or "Take part in our stand raffle and win attractive prizes". Increased stand attractiveness: By prominently advertising your offers and promotions as part of the promotions, you increase the attractiveness of your trade fair stand and increase the likelihood of high-quality visitor contacts. Simple implementation: The booking and design of your promotions is uncomplicated and flexible. You have control over the content and duration of your promotions so that they can be optimally integrated into your overall trade fair strategy. Make your special offers and promotions the topic of conversation at the IAA TRANSPORTATION and use the "Promotions" advertising format to communicate effectively and in a targeted manner with trade fair visitors. Book your promotions now and ensure an unforgettable appearance at the world's leading platform for transportation and logistics.

Stick out of the crowd and show your company logo in the digital hall plan and make sure that visitors recognize your company and position at first sight. 

Searched and found! Assign your company to the official product categories in the catalogue to highlight your product focus and be immediately discoverable by interested visitors.Three product categories are included in your new media entry package.

With the Brand Highlight Package, you visibly strengthen your brand beyond the basic listing. Logo integration in all directories and the hall plan, as well as a key visual presence, increase your brand visibility in all central trade fair media and create additional touchpoints along the digital and physical visitor journey.

With the Team edition of IAA Lead Scan, you can easily capture the badges of all visitors and benefit from data collected across teams in real time. Export all your teammates' contacts in one export - ideal for seamless and collaborative lead capture in a team context.Cross-team data collection in real timeConsolidated export of all scanned team contacts (leads) in one easy to use CSV fileExtra: Export of web profile visitors with opt-in (CSV Datei)Efficient and comprehensive lead capturingideal for larger teams10 visible contact persons (as part of the exhibitor profile) includedGood to know:With the IAA lead scan, you receive not only the contact details of the scanned stand visitors but also the valuable  contact details of your web profile visitors and thus gain additional important digital leads.If you have booked Lead Scan Team or Plus, all team members assigned to your exhibitor profile can scan visitor badges and collect contacts - regardless of whether they are visible in the exhibitor profile or not. The entire team then automatically collects leads together.

Position your company as a relevant content partnerA sponsored blog post on the IAA TRANSPORTATION website combines your brand message with meaningful editorial content. Your article is published as a standalone post in the official news blog and is additionally featured on the homepage within the top news section for a limited period.The article remains permanently accessible in the news section and is ideal for presenting topics, solutions or innovations in a detailed and credible way – embedded within the editorial environment of IAA TRANSPORTATION.Your benefitsStandalone sponsored article within the news blogTemporary homepage featuring at the time of publicationPermanent visibility in the news sectionHigh credibility through editorial-style presentationMultilingual publication possible (DE/EN)Content & implementationBody text with flexible lengthOne main image plus 1–4 additional article imagesOptional embedding of YouTube or Vimeo videosClear structure with headline, subline and body textContent (text and visuals) provided by the sponsor

Consistent brand visibility within weekly editorial contentThe Weekly Banner Ad 1 is placed directly within the weekly news blog articles of IAA TRANSPORTATION. Your brand appears alongside current topics, news and updates related to the event, ensuring visibility in a strong editorial and professional context.With its weekly placement, this format is ideal for maintaining consistent brand presence during the preparation phase and throughout the event period.Your benefitsPlacement within the official weekly news blogRecurring visibility on a weekly basisIntegration into an editorial content environmentDirect linking to your desired landing pageMultilingual placement possible (DE/EN)Format & implementationHigh-resolution banner formatClickable banner with external URLRecommendation: integrate a clear CTA into the creativeBookable on a weekly basis

With the "Tell your story" feature you can place your story on the starting page of the IAA TRANSPORTATION App. The full video is teased on the App's start page and will play in full screen mode after clicking on your story. The stories can be clicked and viewed an unlimited amount of times while published.

Keep the IAA TRANSPORTATION Community up-to-date with your company news. 

Put your company into main focus: Visibility on the whole fairground, on every visitor, on every picture, on each selfie. Become exclusive smart lanyard sponsor and find your company logo incl. QR code everywhere on the fairground. lanyards are positioned directly in the entry hall areasfree in designing your lanyard incl. IAA logominimum amount: 120.000 LanyardsThe stated price is the sponsoring value. Not included in stated price: production & deployment of min. 120.000 Lanyards (coordination between organizer and exhibitor required)

Gateway to digital: become the exclusive sponsor for the WLAN screen.Be visible with your company with each visitor log-in screenShow your company logo as banner to the IAA TRANSPORTATION communityUp to 200.000 touchpoints

Position your brand at the center of the hands-on driving experience. The IAA Test Drives allow visitors to experience vehicles in real operating conditions. As the exclusive sponsor of this test drive track, your brand is visible along the entire route – prominently positioned and directly associated with innovation, performance and real-world applicability. Your Benefits at a Glance Exclusive brand presence as the sole sponsor of the IAA Test Drives High visibility along a heavily frequented experience area Direct brand association with driving dynamics, technology and innovation Consistent presence on-site and across digital channels Included Services Logo placement on signage at 9 positions along the test drive track Logo placement on 6 grid covers in the departure area Listing as “Presenting Partner – IAA Test Drives” – in the exhibitor directory – on the official website – in the official IAA TRANSPORTATION app (incl. logo) Exclusive: limited to a maximum of 1 sponsor

With the Top Visibility Package, you highlight your position within the IAA TRANSPORTATION community. Increase your reach and visibly strengthen your brand beyond the basic listing. Among others, a top-of-the-list entry, a lobby banner, logo integration in all directories and the hall plan, as well as a key visual presence, increase your brand visibility in all central trade fair media and create additional touchpoints along the digital and physical visitor journey.

Reach out to the IAA TRANSPORTATION Community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand.  This advertising opportunity is strongly limited.