Brand Highlight Package
With the Brand Highlight Package, you visibly strengthen your brand beyond the basic listing. Logo integration in all directories and the hall plan, as well as a key visual presence, increase your brand visibility in all central trade fair media and create additional touchpoints along the digital and physical visitor journey.
Media Entry (obligatory)
INCLUDED FOR EXHIBITORSBy participating in IAA TRANSPORTATION, you have automatically acquired basic media access. Your basic media listing ensures visibility in all exhibitor and partner directories (web/app/print): • Company name with address and contact details• Company abbreviation, hall, and stand number in all hall plans• Classification in up to four product categoriesPresent your company and solutions comprehensively: • Company description & social media links• Web links (e.g., product pages, configurators)• Multimedia filesIncrease visitor traffic at your stand: • NEW 2026: Announcement of planned exhibitor events• NEW 2026: Promotions to advertise stand-related benefits (e.g., coupons, giveaways, special offers)Efficiently acquire and qualify leads: • NEW 2026: Unlimited contact persons listed in the exhibitor profile (increases contact options in the networking)• NEW 2026: FREE IAA Lead Scan in the IAA TRANSPORTATION App for easy lead capture and processing • NEW 2026: Exhibitor area to manage your own team and all media-related functionsTo make the best use of the media basic entry options for your exhibitor profile, we offer you a personal marketing onboarding session as an online meeting (approx. 60 min).The invoice for the Media Entry is issued directly by the German Association of the Automotive Industry (VDA); further media services are billed by the service provider Corussoft GmbH.
Product Presentation Package
With the Product Presentation Package, you put your products in the spotlight. Visibly strengthen your brand beyond the basic listing. Exhibitor news, logo integration in all directories and the hall plan, as well as a key visual presence, increase your brand visibility in all central trade fair media and create additional touchpoints along the digital and physical visitor journey.
Top Visibility Package
With the Top Visibility Package, you highlight your position within the IAA TRANSPORTATION community. Increase your reach and visibly strengthen your brand beyond the basic listing. Among others, a top-of-the-list entry, a lobby banner, logo integration in all directories and the hall plan, as well as a key visual presence, increase your brand visibility in all central trade fair media and create additional touchpoints along the digital and physical visitor journey.