Sponsoring and Advertising
Banner Ad 1 Homepage (Website)
Maximum visibility on the main entry point of IAA TRANSPORTATIONThe top-level homepage banner places your brand at the most prominent digital position on the IAA TRANSPORTATION website. Your message is visible immediately when users enter the site – making this format ideal for brand positioning, product announcements or awareness-driven campaigns around the event.The placement is exclusively available once per month and ensures premium brand presence within an international B2B environment.Your benefitsPremium placement on the homepage (top level)Very high visibility and visitor frequencyDirect linking to your desired landing pageExclusive: only one advertising partner per monthMultilingual placement possible (DE/EN)Format & implementationHigh-resolution leaderboard formatClickable banner with external URLRecommendation: integrate a clear CTA into the creative
Banner Ad 2 Homepage (Website)
Strong brand visibility on the IAA TRANSPORTATION homepageThe lower-level homepage banner ensures strong and consistent brand visibility on one of the most visited pages of the IAA TRANSPORTATION website. Your advertising message reaches users who actively explore event content and exhibitor information.This format is ideal for sustained brand presence across multiple months and for promoting products, solutions or exhibition participation.Your benefitsProminent placement on the homepage (lower level)High visitor frequency in a professional B2B environmentDirect linking to your desired landing pageExclusive booking per monthMultilingual placement possible (DE/EN)Format & implementationHigh-resolution leaderboard formatClickable banner with external URLRecommendation: integrate a clear CTA into the creative
Banner Ad 3 Search bar (Website)
Reach your audience at the moment of active information searchThe search banner places your brand directly within the search function of the IAA TRANSPORTATION website, where users actively look for exhibitors, topics or solutions. Displayed above the fold, this format benefits from high relevance and strong user attention.It is ideally suited for driving targeted traffic and supporting lead generation or campaign-specific objectives.Your benefitsPlacement within the search function (above the fold)High relevance due to active user intentVisibility in a focused information and decision-making environmentDirect linking to your desired landing pageExclusive booking per monthMultilingual placement possible (DE/EN)Format & implementationHigh-resolution leaderboard formatClickable banner with external URLRecommendation: integrate a clear CTA into the creative
Banner on Homepage (exhibitor directory)
Maximize your visibility among IAA TRANSPORTATION participants with an eye-catching banner on the homepage of the exhibitor directory and in the IAA App. This classic advertising format offers an excellent platform to put your brand in the focus of trade fair visitors and participants, both online and mobile. What you get: Premium placement: your banner ad will be prominently featured on the home page of the exhibitor directory on the IAA website as well as in the home screen of the IAA App. This position ensures maximum attention from visitors looking for exhibitor information or using the app for trade fair planning. Cross-media reach: Benefit from the double visibility of your banner both on the web and in the mobile application. Reach your target group regardless of how they find out about the IAA TRANSPORTATION.Customizable content: Customize your banner to promote your brand, a new product offering or a special trade show promotion. Use appealing graphics and clear call-to-actions to direct visitors to your own website or a specific landing page. Increased chances of interaction: Your banner on the homepage is more than just an advertising space. It is an invitation gateway for potential customers to learn more about your company and products, increasing the chance of interaction and lead generation.
Day Sponsor Main Stage (Sept 15th, 2026)
Exclusive brand positioning at the heart of the IAA TRANSPORTATION conferenceAs Exclusive Partner of the Day on the Main Stage, your brand takes a central role within the IAA TRANSPORTATION conference programme. You sponsor an entire conference day and are directly associated with key topics, discussions and decision-makers of the industry.This premium format combines strong stage presence, content ownership and media reach – ideal for companies aiming for strategic visibility and thought leadership.Your benefitsExclusive daily partnership on the Main StageHigh visibility within the conference and stage environmentCombination of branding, content and thought leadershipDirect access to a high-level professional and decision-maker audienceIncluded servicesLogo placement within screen and programme design on the Main StageMention on the website within the conference contextAdvertising film placement (max. 120 seconds) during lunch break1 × 30-minute prime-time slot for a self-curated sessionVideo recording of the session for free useProfessional photos of the session for free use1 social media announcement prior to the event1 written C-level interview for website and social media
Day Sponsor Main Stage (Sept. 16th, 2026)
Exclusive brand positioning at the heart of the IAA TRANSPORTATION conferenceAs Exclusive Partner of the Day on the Main Stage, your brand takes a central role within the IAA TRANSPORTATION conference programme. You sponsor an entire conference day and are directly associated with key topics, discussions and decision-makers of the industry.This premium format combines strong stage presence, content ownership and media reach – ideal for companies aiming for strategic visibility and thought leadership.Your benefitsExclusive daily partnership on the Main StageHigh visibility within the conference and stage environmentCombination of branding, content and thought leadershipDirect access to a high-level professional and decision-maker audienceIncluded servicesLogo placement within screen and programme design on the Main StageMention on the website within the conference contextAdvertising film placement (max. 120 seconds) during lunch break1 × 30-minute prime-time slot for a self-curated sessionVideo recording of the session for free useProfessional photos of the session for free use1 social media announcement prior to the event1 written C-level interview for website and social media
Digital Slides / Video on Press Centre Screens
Make your brand part of the daily media workflowWiFi sponsorship in the Press Centre connects your brand directly with the internet access used by journalists. Each login creates a recurring brand touchpoint – subtle, yet highly effective.This format ensures continuous visibility throughout the entire event (14.09 - 20.09.2026) and positions your brand within the immediate working environment of media representatives.Your benefitsRepeated brand exposure with every WiFi loginDirect reach to national and international journalistsHigh contact frequency without intrusive advertisingClear positioning within the official IAA TRANSPORTATION press environmentBooking options1 exclusive advertising partnerBookable for the full Press Centre periodFormat & implementationNaming of the WiFi network using your company namePlacement within the Press Centre (North entrance area)Multilingual display possible (DE/EN)Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.
Give-Aways in the Press Centre
Tangible brand presence with lasting recallGive-aways in the Press Centre allow you to place your brand directly into the hands of journalists. Useful or eye-catching promotional items create strong recall and extend brand visibility beyond the duration of the event.This format is particularly suitable for promoting your exhibition stand, products or key messages and complements other press centre advertising measures.Your benefitsDirect contact with national and international media representativesTangible brand presence with long-term impactHigh acceptance when selecting relevant give-awaysFlexible integration within the Press CentreBooking optionsMultiple advertising partners possibleBookable depending on the type and quantity of the give-away itemFormat & implementationGive-away items provided by the sponsorPlacement within the Press Centre (North entrance area)Multilingual labelling possible (DE/EN)Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.
IAA Smart Lanyard Exclusive Sponsor
Put your company into main focus: Visibility on the whole fairground, on every visitor, on every picture, on each selfie. Become exclusive smart lanyard sponsor and find your company logo incl. QR code everywhere on the fairground. lanyards are positioned directly in the entry hall areasfree in designing your lanyard incl. IAA logominimum amount: 120.000 LanyardsThe stated price is the sponsoring value. Not included in stated price: production & deployment of min. 120.000 Lanyards (coordination between organizer and exhibitor required)
IAA TRANSPORTATION Podcast
Position your brand within the official IAA TRANSPORTATION audio formatThe IAA TRANSPORTATION podcast covers key topics, trends and voices from the transport, logistics and mobility sectors. Podcast advertising places your brand directly within high-quality editorial content and reaches a highly qualified B2B audience.Audio spots are seamlessly integrated into the podcast episodes, creating an authentic and high-attention brand presence.Your benefitsPlacement within the official IAA TRANSPORTATION podcastDirect access to a highly relevant professional audienceCredible integration into editorial contentClear brand messaging without visual distractionMultilingual placement possible (DE/EN)Format & implementationAudio spot up to 30 secondsDelivery as high-quality WAV or MP3 fileOptional call-to-action via the podcast description (e.g. linked landing page)Recommendation: concise message with a clear audio CTA
IAA WiFi Exclusive Sponsor
Gateway to digital: become the exclusive sponsor for the WLAN screen.Be visible with your company with each visitor log-in screenShow your company logo as banner to the IAA TRANSPORTATION communityUp to 200.000 touchpoints
Image Ad Exhibitor & Visitor Overview Pages
Strong visual brand presence in a relevant information environmentThe image ad on the exhibitor and visitor overview pages provides a strong, image-driven brand placement within a key information area of the IAA TRANSPORTATION website. Users actively explore participation details, topics and offerings – ensuring clear and high-quality brand visibility.Depending on the selected setup, the image ad can be displayed as an exclusive single placement or as a flexible mid-page format with slideshow functionality, allowing the format to be adapted to different campaign objectives.Your benefitsPlacement on high-traffic overview pagesClear and focused visual brand presenceOptional slideshow with up to three visualsClickable image linking to your landing pageOptimised display on desktop and mobile devicesMultilingual placement possible (DE/EN)Format & implementationImage format: 1600 × 910 px (high resolution)Optional: up to three visuals as a slideshowOptional: text overlay on image (white font)Display format:50% of desktop layout width100% screen width on mobile devices
Lobby Galerie
Highlight your company on the IAA website with an exclusive advertising tile in the heart of our digital exhibitor directory, the Lobby. This prominent placement offers unparalleled visibility to website visitors and is a great way to attract attention before, during and after the show. Central visibility: Your customized advertising tile will be placed in the lobby, the central hub of the web exhibitor directory. This ensures that your company is seen by every visitor searching for exhibitors or enquiring about the fair.Customized design: Customize your tile graphically to effectively showcase your brand, a specific product or service. Use images and short, concise messages to capture visitors' interest. Direct link to your presence: With one click, the tile is linked directly to a page of your choice - be it your company website, a specific product page or a promotional page tailored to the IAA. Maximum reach and interaction: Benefit from the high visitor frequency in the exhibitor directory and increase your chances of interacting with potential customers and partners. This exclusive advertising opportunity is perfect for exhibitors who want to strengthen their brand presence at the IAA TRANSPORTATION and effectively set themselves apart from the competition. Secure
Lunch break Touchpoint
Your advertising film on our stage screens during the IAA Conference lunch break.We are playing your ad film on Main Stage, Industry Stage and in all Speakers' CornersGuaranteed during stage lunch breakMaximum length: 3 Minutes in 16:9 format1 x movie on all stages on all show days!
Press Centre Naming Rights
Exclusive brand presence at the media hub of IAA TRANSPORTATIONPress Centre naming rights offer one of the most exclusive sponsorship opportunities at IAA TRANSPORTATION. Your company name becomes part of the official name of the Press Centre and is visible to all media representatives throughout the entire event.As the central working space for journalists, the Press Centre is a highly relevant contact point with strong multiplier effects.Your benefitsExclusive naming integration of the Press CentreContinuous visibility among international media representativesStrong image impact through association with press and media workClear positioning within the official event environmentOnly one exclusive sponsoring partner availableFormat & implementationOfficial naming of the Press Centre(e.g. “Press Centre powered by …” or “[Company Name] Press Centre”)Integration of the name into on-site signageMultilingual implementation possible (DE/EN)Note: This sponsorship includes additional press centre advertising options and is only available as long as these options have not been booked individually.
Push notification (September 15th)
Reach out to the IAA TRANSPORTATION Community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand. This advertising opportunity is strongly limited.
Push notification (September 16th)
Reach out to the IAA TRANSPORTATION Community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand. This advertising opportunity is strongly limited.
Push notification (September 17th)
Reach out to the IAA TRANSPORTATION Community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand. This advertising opportunity is strongly limited.
Push notification (September 18th)
Reach out to the IAA TRANSPORTATION Community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand. This advertising opportunity is strongly limited.
Push notification (September 19th)
Reach out to the IAA TRANSPORTATION Community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand. This advertising opportunity is strongly limited.
Push notification (September 20st)
Reach out to the IAA TRANSPORTATION Community of experts and decision-makers by sending your company's key message as push notification directly to the mobile devices of all users. Maximum reach, ideal for attracting visitors to your stand. This advertising opportunity is strongly limited.
Rent a stage - evening event Industry Stage
Take advantage of the IAA Industry Stage and use the professional set-up for your company. Rental is possible from September 15th - 19th.Setup from 5:15pmEvent start can be freely chosenEnd of event at 10pmIncl. basic show crew, equipment and if needed a rehearsal slot (1h) on Sunday
Rent a stage - press conference Industry Stage
Rent the Industry Stage just for you and your company's purposes. Use this attractive opportunity to rent a stage with up to 5 stage seats or a presenter desk and with approx. 90 visitor seats that is hosting a press conference on Monday, Sept. 15th. Included services:20 minute slot (timing is done by the IAA press team and will be communicated in good time)Incl. show crew, equipment, livestreamPossibility of rehearsal (1h) on Sunday
Roll-Ups in the Press Centre
Direct brand visibility within the media working environmentRoll-ups in the Press Centre allow you to position your brand directly where journalists work, research and network. The roll-ups ensure continuous visibility throughout the entire duration of IAA TRANSPORTATION.This format is particularly well suited for promoting your exhibition stand, products or key announcements and works as an effective complement to other press centre sponsorship activities.Your benefitsVisibility in the central working area for media representativesDirect exposure to national and international journalistsClear and high-impact on-site brand presenceOption to book multiple roll-ups for increased visibilityBooking options1 exclusive advertising partnerMultiple roll-ups can be bookedSpecial offer: Book 5 roll-ups for €4,000 instead of €5,000Format & implementationPlacement within the Press Centre (North entrance area)Classic roll-up formatDesign and content provided by the sponsorMultilingual design possible (DE/EN)Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.