Banner / Ads
Banner Ad 1 Homepage (Website)
Maximum visibility on the main entry point of IAA TRANSPORTATIONThe top-level homepage banner places your brand at the most prominent digital position on the IAA TRANSPORTATION website. Your message is visible immediately when users enter the site – making this format ideal for brand positioning, product announcements or awareness-driven campaigns around the event.The placement is exclusively available once per month and ensures premium brand presence within an international B2B environment.Your benefitsPremium placement on the homepage (top level)Very high visibility and visitor frequencyDirect linking to your desired landing pageExclusive: only one advertising partner per monthMultilingual placement possible (DE/EN)Format & implementationHigh-resolution leaderboard formatClickable banner with external URLRecommendation: integrate a clear CTA into the creative
Banner Ad 2 Homepage (Website)
Strong brand visibility on the IAA TRANSPORTATION homepageThe lower-level homepage banner ensures strong and consistent brand visibility on one of the most visited pages of the IAA TRANSPORTATION website. Your advertising message reaches users who actively explore event content and exhibitor information.This format is ideal for sustained brand presence across multiple months and for promoting products, solutions or exhibition participation.Your benefitsProminent placement on the homepage (lower level)High visitor frequency in a professional B2B environmentDirect linking to your desired landing pageExclusive booking per monthMultilingual placement possible (DE/EN)Format & implementationHigh-resolution leaderboard formatClickable banner with external URLRecommendation: integrate a clear CTA into the creative
Banner Ad 3 Search bar (Website)
Reach your audience at the moment of active information searchThe search banner places your brand directly within the search function of the IAA TRANSPORTATION website, where users actively look for exhibitors, topics or solutions. Displayed above the fold, this format benefits from high relevance and strong user attention.It is ideally suited for driving targeted traffic and supporting lead generation or campaign-specific objectives.Your benefitsPlacement within the search function (above the fold)High relevance due to active user intentVisibility in a focused information and decision-making environmentDirect linking to your desired landing pageExclusive booking per monthMultilingual placement possible (DE/EN)Format & implementationHigh-resolution leaderboard formatClickable banner with external URLRecommendation: integrate a clear CTA into the creative
Banner on Homepage (exhibitor directory)
Maximize your visibility among IAA TRANSPORTATION participants with an eye-catching banner on the homepage of the exhibitor directory and in the IAA App. This classic advertising format offers an excellent platform to put your brand in the focus of trade fair visitors and participants, both online and mobile. What you get: Premium placement: your banner ad will be prominently featured on the home page of the exhibitor directory on the IAA website as well as in the home screen of the IAA App. This position ensures maximum attention from visitors looking for exhibitor information or using the app for trade fair planning. Cross-media reach: Benefit from the double visibility of your banner both on the web and in the mobile application. Reach your target group regardless of how they find out about the IAA TRANSPORTATION.Customizable content: Customize your banner to promote your brand, a new product offering or a special trade show promotion. Use appealing graphics and clear call-to-actions to direct visitors to your own website or a specific landing page. Increased chances of interaction: Your banner on the homepage is more than just an advertising space. It is an invitation gateway for potential customers to learn more about your company and products, increasing the chance of interaction and lead generation.
IAA TRANSPORTATION Podcast
Position your brand within the official IAA TRANSPORTATION audio formatThe IAA TRANSPORTATION podcast covers key topics, trends and voices from the transport, logistics and mobility sectors. Podcast advertising places your brand directly within high-quality editorial content and reaches a highly qualified B2B audience.Audio spots are seamlessly integrated into the podcast episodes, creating an authentic and high-attention brand presence.Your benefitsPlacement within the official IAA TRANSPORTATION podcastDirect access to a highly relevant professional audienceCredible integration into editorial contentClear brand messaging without visual distractionMultilingual placement possible (DE/EN)Format & implementationAudio spot up to 30 secondsDelivery as high-quality WAV or MP3 fileOptional call-to-action via the podcast description (e.g. linked landing page)Recommendation: concise message with a clear audio CTA
Image Ad Exhibitor & Visitor Overview Pages
Strong visual brand presence in a relevant information environmentThe image ad on the exhibitor and visitor overview pages provides a strong, image-driven brand placement within a key information area of the IAA TRANSPORTATION website. Users actively explore participation details, topics and offerings – ensuring clear and high-quality brand visibility.Depending on the selected setup, the image ad can be displayed as an exclusive single placement or as a flexible mid-page format with slideshow functionality, allowing the format to be adapted to different campaign objectives.Your benefitsPlacement on high-traffic overview pagesClear and focused visual brand presenceOptional slideshow with up to three visualsClickable image linking to your landing pageOptimised display on desktop and mobile devicesMultilingual placement possible (DE/EN)Format & implementationImage format: 1600 × 910 px (high resolution)Optional: up to three visuals as a slideshowOptional: text overlay on image (white font)Display format:50% of desktop layout width100% screen width on mobile devices
Lobby Galerie
Highlight your company on the IAA website with an exclusive advertising tile in the heart of our digital exhibitor directory, the Lobby. This prominent placement offers unparalleled visibility to website visitors and is a great way to attract attention before, during and after the show. Central visibility: Your customized advertising tile will be placed in the lobby, the central hub of the web exhibitor directory. This ensures that your company is seen by every visitor searching for exhibitors or enquiring about the fair.Customized design: Customize your tile graphically to effectively showcase your brand, a specific product or service. Use images and short, concise messages to capture visitors' interest. Direct link to your presence: With one click, the tile is linked directly to a page of your choice - be it your company website, a specific product page or a promotional page tailored to the IAA. Maximum reach and interaction: Benefit from the high visitor frequency in the exhibitor directory and increase your chances of interacting with potential customers and partners. This exclusive advertising opportunity is perfect for exhibitors who want to strengthen their brand presence at the IAA TRANSPORTATION and effectively set themselves apart from the competition. Secure
Sandwich banner (exhibitors A-Z)
Your company's ad will be perfectly showcased in the App's exhibitor & partner directory. Visitors looking for exhibitors cannot miss your ad.
Sandwich banner (product list)
Your company's ad will be perfectly showcased in the App's exhibitor & partner directory. Visitors looking for products cannot miss your ad.
Social Media – Sponsoring Interviews
Brand presence alongside relevant industry voicesIAA TRANSPORTATION interview formats feature exhibitors, political decision-makers and industry experts. Sponsoring these interviews places your brand within high-quality editorial content and benefits from the credibility and attention of these conversations.Brand integration is subtle yet effective – appearing in the intro, outro or as an on-screen element during the interview.Your benefitsPlacement within official IAA TRANSPORTATION interview formatsHigh credibility through an editorial environmentVisibility alongside relevant industry voicesFlexible sponsorship options depending on your objectivesClear brand integration without interrupting the contentFormat & implementationIntegration of logo and short advertising messageDelivery as PNG plus textRecommendation: concise message with a clear CTALanguage: English
Social Media – Sponsoring Livestream
Position your brand within the live coverage of IAA TRANSPORTATIONIAA TRANSPORTATION livestreams broadcast selected programme highlights and event impressions in real time. Livestream sponsorship places your brand directly within the live event experience and benefits from high attention in a dynamic and time-sensitive format.Your brand is integrated repeatedly during the stream as well as in the intro and outro, ensuring strong visibility without interrupting the content.Your benefitsVisibility within the official IAA TRANSPORTATION livestreamHigh attention through live formatsRepeated brand exposure throughout the streamExclusive placement per livestreamStrong association with official event communicationFormat & implementationIntegration in the intro and outro of the streamRecurring on-screen branding during the livestreamDelivery of logo and short advertising message (PNG + text)Recommendation: concise message with a clear CTALanguage: English
Social Media Sponsoring - Highlight videos
Brand presence within the official highlights of IAA TRANSPORTATIONThe daily highlight videos showcase key moments, innovations and impressions of IAA TRANSPORTATION. Sponsoring these videos integrates your brand into the official event communication and benefits from the emotional impact and high attention of this popular content format.Sponsorship placements are available in the intro and/or outro of the highlight videos or as a full highlight integration.Your benefitsIntegration into official IAA TRANSPORTATION highlight videosHigh attention through emotional video contentStrong image transfer through association with official coverageClear brand presence without interrupting the contentMultilingual placement possible (DE/EN)Format & implementationIntegration of logo and short advertising messageDelivery as PNG plus textRecommendation: concise message with a clear CTA
Sponsored blog post
Position your company as a relevant content partnerA sponsored blog post on the IAA TRANSPORTATION website combines your brand message with meaningful editorial content. Your article is published as a standalone post in the official news blog and is additionally featured on the homepage within the top news section for a limited period.The article remains permanently accessible in the news section and is ideal for presenting topics, solutions or innovations in a detailed and credible way – embedded within the editorial environment of IAA TRANSPORTATION.Your benefitsStandalone sponsored article within the news blogTemporary homepage featuring at the time of publicationPermanent visibility in the news sectionHigh credibility through editorial-style presentationMultilingual publication possible (DE/EN)Content & implementationBody text with flexible lengthOne main image plus 1–4 additional article imagesOptional embedding of YouTube or Vimeo videosClear structure with headline, subline and body textContent (text and visuals) provided by the sponsor
Tab bar banner (events)
With the Tab Bar Banner, your banner advertising is directly oriented towards the menu navigation of the event section bringing your company's message always in the focus of IAA TRANSPORTATION App users. This advertising format ensures very high visibility and reach!
Tab bar banner (exhibitors A-Z)
With the Tab Bar Banner, your banner advertising is directly oriented towards the menu navigation of the exhibitor section bringing your company's message always in the focus of IAA TRANSPORTATION App users.This advertising format ensures very high visibility and reach!
Tab bar banner (products A-Z)
With the Tab Bar Banner, your banner advertising is directly oriented towards the menu navigation of the product section bringing your company's message always in the focus of IAA TRANSPORTATION App users. This advertising format ensures very high visibility and reach!
Tell your story
With the "Tell your story" feature you can place your story on the starting page of the IAA TRANSPORTATION App. The full video is teased on the App's start page and will play in full screen mode after clicking on your story. The stories can be clicked and viewed an unlimited amount of times while published.
Top-of-the-list exhibitors A-Z
Put your company profile in focus – showcase your company in the first row of the exhibitor list as one of the top exhibitors, with a direct link to your company profile. With every single exhibitor search, visitors will see your exhibitor profile. The top-of-the-list placement will be displayed in all digital directories.
Top-of-the-list product category
Make sure that IAA TRANSPORTATION visitors and target group finds your company as top listing in your most relevant product category.
Video Ad Homepage
High-impact video placement in a relevant content environmentThe video ad on the exhibitor and visitor overview pages places your message within a highly relevant editorial context. Users actively explore participation options, topics and offerings – your video is seamlessly integrated into this information-driven environment.This format is ideal for brand storytelling, product presentations or solutions that benefit from visual explanation, generating above-average attention through moving images.Your benefitsPlacement on high-traffic overview pagesStrong attention through video contentIntegration into a relevant editorial environmentOptimised display on desktop and mobile devicesMultilingual placement possible (DE/EN)Format & implementationVideo embedding via YouTube or Vimeo (widescreen)Optional custom thumbnail or key visualDisplay format:50% of desktop layout width100% screen width on mobile devices
Weekly – Banner Ad 1
Consistent brand visibility within weekly editorial contentThe Weekly Banner Ad 1 is placed directly within the weekly news blog articles of IAA TRANSPORTATION. Your brand appears alongside current topics, news and updates related to the event, ensuring visibility in a strong editorial and professional context.With its weekly placement, this format is ideal for maintaining consistent brand presence during the preparation phase and throughout the event period.Your benefitsPlacement within the official weekly news blogRecurring visibility on a weekly basisIntegration into an editorial content environmentDirect linking to your desired landing pageMultilingual placement possible (DE/EN)Format & implementationHigh-resolution banner formatClickable banner with external URLRecommendation: integrate a clear CTA into the creativeBookable on a weekly basis
Weekly – Banner Ad 2
Additional brand visibility within weekly editorial contentThe Weekly Banner Ad 2 complements Weekly Banner Ad 1 and offers an additional opportunity to position your brand within the weekly news blog articles of IAA TRANSPORTATION. This format is well suited for brands looking for regular visibility and a cost-efficient extension of their digital presence.Your banner is integrated into an editorial environment and reaches a professional audience that follows event-related updates on a regular basis.Your benefitsPlacement within the official weekly news blogRecurring visibility on a weekly basisIntegration into an editorial content environmentDirect linking to your desired landing pageMultilingual placement possible (DE/EN)Format & implementationHigh-resolution banner formatClickable banner with external URLRecommendation: integrate a clear CTA into the creativeBookable on a weekly basis