Sponsoring
Day Sponsor Main Stage (Sept 15th, 2026)
Exclusive brand positioning at the heart of the IAA TRANSPORTATION conferenceAs Exclusive Partner of the Day on the Main Stage, your brand takes a central role within the IAA TRANSPORTATION conference programme. You sponsor an entire conference day and are directly associated with key topics, discussions and decision-makers of the industry.This premium format combines strong stage presence, content ownership and media reach – ideal for companies aiming for strategic visibility and thought leadership.Your benefitsExclusive daily partnership on the Main StageHigh visibility within the conference and stage environmentCombination of branding, content and thought leadershipDirect access to a high-level professional and decision-maker audienceIncluded servicesLogo placement within screen and programme design on the Main StageMention on the website within the conference contextAdvertising film placement (max. 120 seconds) during lunch break1 × 30-minute prime-time slot for a self-curated sessionVideo recording of the session for free useProfessional photos of the session for free use1 social media announcement prior to the event1 written C-level interview for website and social media
Day Sponsor Main Stage (Sept. 16th, 2026)
Exclusive brand positioning at the heart of the IAA TRANSPORTATION conferenceAs Exclusive Partner of the Day on the Main Stage, your brand takes a central role within the IAA TRANSPORTATION conference programme. You sponsor an entire conference day and are directly associated with key topics, discussions and decision-makers of the industry.This premium format combines strong stage presence, content ownership and media reach – ideal for companies aiming for strategic visibility and thought leadership.Your benefitsExclusive daily partnership on the Main StageHigh visibility within the conference and stage environmentCombination of branding, content and thought leadershipDirect access to a high-level professional and decision-maker audienceIncluded servicesLogo placement within screen and programme design on the Main StageMention on the website within the conference contextAdvertising film placement (max. 120 seconds) during lunch break1 × 30-minute prime-time slot for a self-curated sessionVideo recording of the session for free useProfessional photos of the session for free use1 social media announcement prior to the event1 written C-level interview for website and social media
IAA Smart Lanyard Exclusive Sponsor
Put your company into main focus: Visibility on the whole fairground, on every visitor, on every picture, on each selfie. Become exclusive smart lanyard sponsor and find your company logo incl. QR code everywhere on the fairground. lanyards are positioned directly in the entry hall areasfree in designing your lanyard incl. IAA logominimum amount: 120.000 LanyardsThe stated price is the sponsoring value. Not included in stated price: production & deployment of min. 120.000 Lanyards (coordination between organizer and exhibitor required)
IAA WiFi Exclusive Sponsor
Gateway to digital: become the exclusive sponsor for the WLAN screen.Be visible with your company with each visitor log-in screenShow your company logo as banner to the IAA TRANSPORTATION communityUp to 200.000 touchpoints
Lunch break Touchpoint
Your advertising film on our stage screens during the IAA Conference lunch break.We are playing your ad film on Main Stage, Industry Stage and in all Speakers' CornersGuaranteed during stage lunch breakMaximum length: 3 Minutes in 16:9 format1 x movie on all stages on all show days!
Rent a stage - evening event Industry Stage
Take advantage of the IAA Industry Stage and use the professional set-up for your company. Rental is possible from September 15th - 19th.Setup from 5:15pmEvent start can be freely chosenEnd of event at 10pmIncl. basic show crew, equipment and if needed a rehearsal slot (1h) on Sunday
Rent a stage - press conference Industry Stage
Rent the Industry Stage just for you and your company's purposes. Use this attractive opportunity to rent a stage with up to 5 stage seats or a presenter desk and with approx. 90 visitor seats that is hosting a press conference on Monday, Sept. 15th. Included services:20 minute slot (timing is done by the IAA press team and will be communicated in good time)Incl. show crew, equipment, livestreamPossibility of rehearsal (1h) on Sunday
Social Media – Sponsoring Interviews
Brand presence alongside relevant industry voicesIAA TRANSPORTATION interview formats feature exhibitors, political decision-makers and industry experts. Sponsoring these interviews places your brand within high-quality editorial content and benefits from the credibility and attention of these conversations.Brand integration is subtle yet effective – appearing in the intro, outro or as an on-screen element during the interview.Your benefitsPlacement within official IAA TRANSPORTATION interview formatsHigh credibility through an editorial environmentVisibility alongside relevant industry voicesFlexible sponsorship options depending on your objectivesClear brand integration without interrupting the contentFormat & implementationIntegration of logo and short advertising messageDelivery as PNG plus textRecommendation: concise message with a clear CTALanguage: English
Social Media – Sponsoring Livestream
Position your brand within the live coverage of IAA TRANSPORTATIONIAA TRANSPORTATION livestreams broadcast selected programme highlights and event impressions in real time. Livestream sponsorship places your brand directly within the live event experience and benefits from high attention in a dynamic and time-sensitive format.Your brand is integrated repeatedly during the stream as well as in the intro and outro, ensuring strong visibility without interrupting the content.Your benefitsVisibility within the official IAA TRANSPORTATION livestreamHigh attention through live formatsRepeated brand exposure throughout the streamExclusive placement per livestreamStrong association with official event communicationFormat & implementationIntegration in the intro and outro of the streamRecurring on-screen branding during the livestreamDelivery of logo and short advertising message (PNG + text)Recommendation: concise message with a clear CTALanguage: English
Social Media Sponsoring - Highlight videos
Brand presence within the official highlights of IAA TRANSPORTATIONThe daily highlight videos showcase key moments, innovations and impressions of IAA TRANSPORTATION. Sponsoring these videos integrates your brand into the official event communication and benefits from the emotional impact and high attention of this popular content format.Sponsorship placements are available in the intro and/or outro of the highlight videos or as a full highlight integration.Your benefitsIntegration into official IAA TRANSPORTATION highlight videosHigh attention through emotional video contentStrong image transfer through association with official coverageClear brand presence without interrupting the contentMultilingual placement possible (DE/EN)Format & implementationIntegration of logo and short advertising messageDelivery as PNG plus textRecommendation: concise message with a clear CTA