IAA WiFi – Exclusive Sponsor Gateway to digital – become the exclusive sponsor of the official WiFi login screen. As the exclusive WiFi sponsor of IAA TRANSPORTATION, your brand appears directly at the digital entry point of the event. Every visitor connecting to the official WiFi network encounters your company on the login screen, creating a high-frequency and highly relevant brand touchpoint. Your Benefits at a Glance • Brand visibility on every WiFi login screen • Prominent banner placement showcasing your company logo • Direct exposure to the entire IAA TRANSPORTATION community • Up to 200,000 touchpoints throughout the event Exclusive sponsorship – limited to one partner.

IAA Lanyard – Exclusive Sponsor Your brand becomes a visible part of the entire IAA TRANSPORTATION experience. As the exclusive Lanyard Sponsor, your company logo – including QR code – is worn by visitors throughout the entire event. The lanyards are permanently visible across the venue, in meetings, on photos and in social media posts. Few formats offer a comparable level of continuous brand exposure and contact frequency. By combining physical visibility with digital activation via QR code, this sponsorship creates both strong brand recall and measurable engagement opportunities. Scope of Services • Exclusive sponsorship of the official IAA Lanyards • Free design of the lanyards including integration of the IAA logo • Integration of your company logo including QR code • Distribution of the lanyards in the entrance halls behind the turnstiles • High visibility across the entire event venue Requirement • Provision of a minimum of 120,000 lanyards by the sponsor Important Cost Information The stated price refers solely to the sponsorship value. Production and provision of approximately 120,000 lanyards are not included. Close coordination between the organiser and the sponsor is required. Ideal for companies seeking maximum on-site reach, strong brand recall and direct digital activation within one highly visible format.

Position your brand at the center of the hands-on driving experience. The IAA Test Drives allow visitors to experience vehicles in real operating conditions. As the exclusive sponsor of this test drive track, your brand is visible along the entire route – prominently positioned and directly associated with innovation, performance and real-world applicability. Your Benefits at a Glance • Exclusive brand presence as the sole sponsor of the IAA Test Drives • High visibility along a heavily frequented experience area • Direct brand association with driving dynamics, technology and innovation • Consistent presence on-site and across digital channels Included Services • Logo placement on signage at 9 positions along the test drive track • Logo placement on 6 grid covers in the departure area • Listing as “Presenting Partner – IAA Test Drives”     – in the Exhibitor and Partner Directory     – on the official website     – in the official IAA TRANSPORTATION App (incl. logo) • Exclusive: limited to a maximum of 1 sponsor Booking deadline: This sponsorship is available for booking until 17 July 2026.

IAA Cargobike Parcours Position your brand where urban logistics becomes tangible. The IAA Cargobike Parcours is a dynamic installation focused on last-mile mobility and sustainable transport solutions. With this sponsorship, your brand is placed directly within the action area, ensuring high visibility among a highly relevant and innovation-driven audience. Your Benefits at a Glance • Strong visual presence along the entire parcours • Direct association with sustainable transport and urban mobility • Visibility within a highly interactive environment • Brand integration on-site and across digital channels Included Services • Logo placement on 10 grid covers along the parcours • Installation of 1 branded inflatable archway (or comparable advertising material*) along the course • Listing as “Presenting Partner – IAA Cargobike Parcours”     – in the Exhibitor and Partner Directory     – on the official website     – in the official IAA TRANSPORTATION App (incl. logo) • Limited to a maximum of 2 sponsors * Production costs for the archway (or comparable advertising material) are not included and must be provided by the exhibitor. Booking deadline: This sponsorship is available for booking until 17 July 2026.

Give-aways in the Press Centre Tangible brand presence with lasting recall. Give-aways in the Press Centre allow you to place your brand directly into the hands of journalists. Useful or eye-catching promotional items create strong recall and extend brand visibility beyond the duration of the event. This format is particularly suitable for promoting your exhibition stand, products or key messages and complements other Press Centre advertising measures. Your Benefits at a Glance • Direct contact with national and international media representatives • Tangible brand presence with long-term impact • High acceptance when selecting relevant give-aways • Flexible integration within the Press Centre Booking Options • Multiple advertising partners possible • Bookable depending on the type and quantity of the give-away item Format & Implementation • Give-away items provided by the sponsor • Placement within the Press Centre (North entrance area) • Multilingual labelling possible (DE/EN) Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.

Digital slides / video on Press Centre Screens  Dynamic brand messaging within the direct media environment. With digital slides or video placements on the monitors in the Press Centre, you position your brand visibly within the field of view of journalists. The content runs continuously on the screens, ensuring recurring, high-attention presence throughout the entire duration within the Press Centre. This format is ideal for promoting your exhibition stand, products or current announcements and can be flexibly integrated into existing Press Centre sponsorship measures. Your Benefits • Continuous visibility on monitors in the Press Centre • Direct contact with national and international media representatives • Dynamic presentation of your brand message • Flexible content formats (slides or video) Booking • Multiple advertising partners possible • Maximum of 3 slides per advertising partner Format & Implementation • Digital slide or video placement on monitors • Content to be provided by the sponsor • Multilingual content possible (DE/EN) Note: This advertising format is only available if the Press Centre Sponsorship Package has not been booked.

WiFi Sponsorship in the Press Centre  Your brand as a daily companion of the media. With WiFi Sponsorship in the Press Centre, you directly associate journalists’ internet access with your company name. Every login becomes a recurring brand contact – subtle yet highly effective. This format provides continuous presence throughout the entire event period (14–20 September 2026) and positions your brand within the immediate working environment of the media. Your Benefits • Recurring brand visibility with every WiFi login • Direct reach to national and international media representatives • High contact frequency without intrusive advertising impact • Clear positioning within the official press environment of IAA TRANSPORTATION Booking • 1 exclusive advertising partner • Bookable for the entire event period Format & Implementation • Naming of the WiFi network with your company name • Placement within the Press Centre (North entrance area) • Multilingual display possible (DE/EN) Note: This advertising format is only available if the Press Centre Sponsorship Package has not been booked.

Roll-Ups in the Press Centre Direct brand positioning within the working environment of the media. With roll-ups in the Press Centre, you position your brand precisely where journalists research, work and exchange ideas. The roll-ups ensure continuous, highly visible presence throughout the entire duration of IAA TRANSPORTATION. This format is particularly suitable for promoting your exhibition stand, products or current announcements and ideally complements other Press Centre sponsorship measures. Your Benefits • Visibility within the central working area of the media • Direct contact point with national and international journalists • Clear and high-impact on-site brand presence • Multiple roll-ups possible for increased visibility Booking • 1 exclusive advertising partner • Multiple roll-ups bookable • Price advantage: When booking 5 roll-ups only €4,000 instead of €5,000 Format & Implementation • Placement within the Press Centre (North entrance area) • Classic roll-up format • Design and content to be provided by the sponsor • Multilingual design possible (DE/EN) Note: This advertising format is only available if the Press Centre Sponsorship Package has not been booked.

Press Centre naming sponsorship Exclusive brand presence at the media hub of IAA TRANSPORTATION. Press Centre naming rights offer one of the most exclusive sponsorship opportunities at IAA TRANSPORTATION. Your company name becomes part of the official name of the Press Centre and is visible to all media representatives throughout the entire event. As the central working space for journalists, the Press Centre is a highly relevant contact point with strong multiplier effects. Your Benefits at a Glance • Exclusive naming integration of the Press Centre • Continuous visibility among international media representatives • Strong image impact through association with press and media work • Clear positioning within the official event environment • Only one exclusive sponsoring partner available Including • 1x Exclusive advertising partner including the following Press Centre sponsorship options (giveaways, roll-ups, digital slides and Wi-Fi) Format & Implementation • Official naming of the Press Centre (e.g. “Press Centre sponsored by …” or “[Company Name] Press Centre”) • Integration of the name into on-site signage • Multilingual implementation possible (DE/EN) Note: This sponsorship includes additional Press Centre advertising options and is only available as long as these options have not been booked individually.

Book the Industry Stage for Your Press Conference Position your press conference within the professional stage environment of IAA TRANSPORTATION. Take advantage of this attractive opportunity and book a 20-minute slot on the Industry Stage for your press conference with 50 visitor seats on Monday, September 14, 2026. Included Services • 20-minute slot for your press conference (final scheduling coordinated by the IAA Press Team and communicated in advance) • Professional technical setup including staff and equipment • Optional one-hour rehearsal slot on Sunday, 13 September 2026 • Including technical personnel and equipment Ideal for companies seeking a professional, media-relevant setting to communicate their key messages.

Rent a Stage – Industry Stage evening event Use the IAA TRANSPORTATION Industry Stage and its professional stage set-up in the evening for your individual company format. Whether a networking event, customer gathering or exclusive presentation, the stage provides the ideal setting for a high-quality appearance within an established conference environment. Rental is available from September 15–19. • Set-up from 5:00 pm (after the last programme item)• Event start freely selectable• Event end at 10:00 pm The rental includes technical staff, available equipment and – if required – a rehearsal slot (1 hour) on Monday. Ideal for companies looking to professionally stage their brand in an exclusive evening format and create meaningful personal encounters in a premium setting.

Exclusive Partner of the Day – Main Stage Exclusive brand positioning at the heart of the IAA TRANSPORTATION conference. As Exclusive Partner of the Day on the Main Stage, your brand takes a central role within the IAA TRANSPORTATION conference programme. You sponsor an entire conference day and are directly associated with key topics, discussions and decision-makers of the industry. This premium format combines strong stage presence, content ownership and media reach – ideal for companies aiming for strategic visibility and thought leadership. Your Benefits • Exclusive daily partnership on the Main Stage • High visibility within the conference and stage environment • Combination of branding, content and thought leadership • Direct access to a high-level professional and decision-maker audience Included Services • Logo placement within screen and programme design on the Main Stage • Mention on the website within the conference context • Advertising film placement (max. 120 seconds) during lunch break • 1 × 30-minute prime-time slot for a self-curated session • Video recording of the session for free use • Professional photos of the session for free use • 1 social media announcement prior to the event • 1 written C-level interview for website and social media

Day Sponsor Main Stage (Sept. 16th, 2026) Exclusive brand positioning at the heart of the IAA TRANSPORTATION conference. As Exclusive Partner of the Day on the Main Stage, your brand takes a central role within the IAA TRANSPORTATION conference programme. You sponsor an entire conference day and are directly associated with key topics, discussions and decision-makers of the industry. This premium format combines strong stage presence, content ownership and media reach – ideal for companies aiming for strategic visibility and thought leadership. Your Benefits • Exclusive daily partnership on the Main Stage • High visibility within the conference and stage environment • Combination of branding, content and thought leadership • Direct access to a high-level professional and decision-maker audience Included Services • Logo placement within screen and programme design on the Main Stage • Mention on the website within the conference context • Advertising film placement (max. 120 seconds) during lunch break • 1 × 30-minute prime-time slot for a self-curated session • Video recording of the session for free use • Professional photos of the session for free use • 1 social media announcement prior to the event • 1 written C-level interview for website and social media

Lunch break Touchpoint Your advertising film on our stage screens during the IAA Conference lunch break. We are playing your ad film on the Main Stage, the Industry Stage and in all Speakers' Corners. The placement during the stage lunch break is guaranteed. Scope of Services • 1 × movie on all stages on all show days • Maximum length: 3 minutes in 16:9 format Note: This offer is only valid for exhibitors at the IAA TRANSPORTATION.

Social Media – Sponsoring livestream  Position your brand within the live coverage of IAA TRANSPORTATION. IAA TRANSPORTATION livestreams broadcast selected programme highlights and event impressions in real time. Livestream sponsorship places your brand directly within the live event experience and benefits from high attention in a dynamic and time-sensitive format. Your brand is integrated repeatedly during the stream as well as in the intro and outro, ensuring strong visibility without interrupting the content. Format & Implementation • Integration in the intro and outro of the stream • Recurring on-screen branding during the livestream • Delivery of logo and short advertising message (PNG + text) • Recommendation: concise message with a clear CTA • Language: English

Social Media – Sponsoring interviews  Brand presence alongside relevant industry voices. IAA TRANSPORTATION interview formats feature exhibitors, political decision-makers and industry experts. Sponsoring these interviews places your brand within high-quality editorial content and benefits from the credibility and attention of these conversations. Brand integration is subtle yet effective – appearing in the intro, outro or as an on-screen element during the interview. Your Benefits at a Glance • Placement within official IAA TRANSPORTATION interview formats • High credibility through an editorial environment • Visibility alongside relevant industry voices • Flexible sponsorship options depending on your objectives • Clear brand integration without interrupting the content Format & Implementation • Integration of logo and short advertising message • Delivery as PNG plus text • Recommendation: concise message with a clear CTA • Language: English

IAA TRANSPORTATION Podcast Position your brand within the official IAA TRANSPORTATION audio format. The IAA TRANSPORTATION podcast covers key topics, trends and voices from the transport, logistics and mobility sectors. Podcast advertising places your brand directly within high-quality editorial content and reaches a highly qualified B2B audience. Audio spots are seamlessly integrated into the podcast episodes, creating an authentic and high-attention brand presence. Your Benefits at a Glance • Placement within the official IAA TRANSPORTATION podcast • Direct access to a highly relevant professional audience • Credible integration into editorial content • Clear brand messaging without visual distraction • Multilingual placement possible (DE/EN) Format & Implementation • Audio spot up to 30 seconds • Delivery as high-quality WAV or MP3 file • Optional call-to-action via the podcast description (e.g. linked landing page) • Recommendation: concise message with a clear audio CTA

Social Media Sponsoring – Highlight videos Brand presence within the official highlight videos of IAA TRANSPORTATION. The daily highlight videos showcase key moments, innovations and impressions of IAA TRANSPORTATION. Sponsoring these videos integrates your brand into the official event communication and benefits from the emotional impact and high attention of this popular content format. Sponsorship placements are available in the intro and/or outro of the highlight videos or as a full highlight integration. Your Benefits at a Glance • Integration into official IAA TRANSPORTATION highlight videos • High attention through emotional video content • Strong image transfer through association with official coverage • Clear brand presence without interrupting the content • Multilingual placement possible (DE/EN) Format & Implementation • Integration of logo and short advertising message • Delivery as PNG plus text • Recommendation: concise message with a clear CTA

Sponsored blog post Position your company as a relevant topic partner. A Sponsored Blog Post on the IAA TRANSPORTATION website combines your brand message with meaningful content. Your contribution appears as a standalone article within the official news blog and is additionally highlighted temporarily on the homepage within the Top News section. The article remains permanently accessible in the news section and is ideal for presenting topics, solutions or innovations in a detailed and credible way – embedded within the editorial environment of IAA TRANSPORTATION. Your Benefits • Standalone blog article integrated into the editorial environment • Additional homepage highlighting upon publication • Permanent visibility within the news blog • High credibility through editorial context • Multilingual publication possible (DE/EN) Content & Implementation • Body text with variable length • One main article image plus 1–4 additional images • Optional integration of YouTube or Vimeo videos • Clear structure including headline, subheading and body text • Content (text & visual material) to be provided by the sponsor

Exclusive Advertising Tile – Exhibitor and Partner Directory (Lobby) Highlight your company at the heart of the IAA TRANSPORTATION digital environment. Highlight your company in the heart of our Exhibitor and Partner Directory, the Lobby. This prominent placement offers unparalleled visibility to website visitors and is a great way to attract attention before, during and after the event. Your Benefits • Central visibility: Your customized advertising tile will be placed in the Lobby, the central hub of the Exhibitor and Partner Directory. This ensures that your company is seen by every visitor searching for exhibitors or enquiring about the event. • Customized design: Customize your tile graphically to effectively showcase your brand, a specific product or service. Use images and short, concise messages to capture visitors' interest. • Direct link to your presence: With one click, the tile is linked directly to a page of your choice – be it your company website, a specific product page or a promotional page tailored to the IAA. • Maximum reach and interaction: Benefit from the high visitor frequency in the Exhibitor and Partner Directory and increase your chances of interacting with potential customers and partners. This exclusive advertising opportunity is perfect for exhibitors who want to strengthen their brand presence at IAA TRANSPORTATION and effectively set themselves apart from competitors. Secure your tile in the Exhibitor and Partner Directory and take the first step toward a successful event presence.

Tell Your Story Showcase your brand in a high-impact story format within the IAA App. With the “Tell Your Story” feature, you can present your brand message in the Story section of the IAA TRANSPORTATION App for one or multiple days. Your short video is prominently teased on the app homepage and played in full-screen mode once users click on your story. The vertical story format ensures strong attention within a modern, mobile-first environment. On the day of publication, your story can be accessed an unlimited number of times, providing maximum visibility within the app. Ideal for product launches, event announcements, live impressions or targeted call-to-actions during the event. Your Benefits • Placement within the Story section of the IAA TRANSPORTATION App • Teaser on the app homepage • Full-screen video playback for maximum attention • Unlimited views • Modern, mobile-driven communication format

Selfie camera background Turn every visitor photo into organic brand reach. With a customised selfie background in the IAA App, your brand becomes part of visitors’ personal event moments. When visitors take photos using the in-app selfie camera, your branded background is automatically integrated into the image. As visitors share their photos on their own social media channels, your brand message is distributed organically – extending your visibility beyond the event and generating additional reach through authentic user engagement. Your Benefits • Brand integration within the IAA TRANSPORTATION App • Organic social media reach through user-generated content • High visibility in personal event moments • Increased brand exposure without additional media spend Ideal for companies aiming to combine digital engagement with social media amplification during IAA TRANSPORTATION.

Exhibitor news (Newsroom) Keep the IAA TRANSPORTATION community informed. Publish your company press releases in the official IAA TRANSPORTATION Newsroom and inform visitors about innovations, product launches, partnerships or current developments. Your exhibitor news is integrated into the editorial environment and made visible to a highly relevant professional audience. Use this format to strategically position your communication before, during and after the event and to strengthen your digital reach within the IAA TRANSPORTATION ecosystem. Your Benefits • Publication within the official IAA TRANSPORTATION Newsroom • Visibility in a trusted editorial environment • Targeted reach to a qualified B2B audience • Support for product launches and communication campaigns Ideal for companies aiming to actively communicate their key messages and maintain continuous visibility.

Brand Highlight Package Strengthen your brand presence with targeted digital visibility. The Brand Highlight Package is designed for exhibitors who want to enhance their digital appearance within the IAA TRANSPORTATION ecosystem in a focused and effective way. It ensures clear brand recognition across key visitor touchpoints and improves discoverability within the official event channels. Included Services • 1x Exhibitor logo • Company logo placement in the hall plan • Key visual background graphic With visual brand enhancement and improved visibility in central navigation areas, this package provides a strong and professional digital footprint throughout IAA TRANSPORTATION. Ideal for companies seeking an efficient upgrade of their digital presence with measurable impact.