Gateway to digital: become the exclusive sponsor for the WLAN screen.Be visible with your company with each visitor log-in screenShow your company logo as banner to the IAA TRANSPORTATION communityUp to 200.000 touchpoints
Put your company into main focus: Visibility on the whole fairground, on every visitor, on every picture, on each selfie. Become exclusive smart lanyard sponsor and find your company logo incl. QR code everywhere on the fairground. lanyards are positioned directly in the entry hall areasfree in designing your lanyard incl. IAA logominimum amount: 120.000 LanyardsThe stated price is the sponsoring value. Not included in stated price: production & deployment of min. 120.000 Lanyards (coordination between organizer and exhibitor required).
Position your brand at the center of the hands-on driving experience. The IAA Test Drives allow visitors to experience vehicles in real operating conditions. As the exclusive sponsor of this test drive track, your brand is visible along the entire route – prominently positioned and directly associated with innovation, performance and real-world applicability. Your Benefits at a Glance Exclusive brand presence as the sole sponsor of the IAA Test Drives High visibility along a heavily frequented experience area Direct brand association with driving dynamics, technology and innovation Consistent presence on-site and across digital channels Included Services Logo placement on signage at 9 positions along the test drive track Logo placement on 6 grid covers in the departure area Listing as “Presenting Partner – IAA Test Drives” – in the exhibitor directory – on the official website – in the official IAA TRANSPORTATION app (incl. logo) Exclusive: limited to a maximum of 1 sponsor
Showcase your brand where urban logistics becomes tangible.The IAA Cargobike Parcours is a dynamic installation focused on last-mile mobility and sustainable transport solutions. Sponsoring this parcours places your brand directly in the field of action, ensuring high visibility among a highly relevant, innovation-driven audience.Your Benefits at a GlanceStrong visual presence along the entire parcoursDirect association with sustainable transport and urban mobilityVisibility in a highly interactive environmentBrand integration on-site and across digital channelsIncluded ServicesLogo placement on 10 grid covers along the parcoursInstallation of 1 branded inflatable archway (or comparable advertising material*) along the courseListing as “Presenting Partner – IAA Cargobike Parcours” – in the exhibitor directory – on the official website – in the official IAA TRANSPORTATION app (incl. logo)Limited to a maximum of 2 sponsors* production cost for Gate (or similar material) is not included and needs to be provided by exhibitor.
Tangible brand presence with lasting recallGive-aways in the Press Centre allow you to place your brand directly into the hands of journalists. Useful or eye-catching promotional items create strong recall and extend brand visibility beyond the duration of the event.This format is particularly suitable for promoting your exhibition stand, products or key messages and complements other press centre advertising measures.Your benefitsDirect contact with national and international media representativesTangible brand presence with long-term impactHigh acceptance when selecting relevant give-awaysFlexible integration within the Press CentreBooking optionsMultiple advertising partners possibleBookable depending on the type and quantity of the give-away itemFormat & implementationGive-away items provided by the sponsorPlacement within the Press Centre (North entrance area)Multilingual labelling possible (DE/EN)Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.
Make your brand part of the daily media workflowWiFi sponsorship in the Press Centre connects your brand directly with the internet access used by journalists. Each login creates a recurring brand touchpoint – subtle, yet highly effective.This format ensures continuous visibility throughout the entire event (14.09 - 20.09.2026) and positions your brand within the immediate working environment of media representatives.Your benefitsRepeated brand exposure with every WiFi loginDirect reach to national and international journalistsHigh contact frequency without intrusive advertisingClear positioning within the official IAA TRANSPORTATION press environmentBooking options1 exclusive advertising partnerBookable for the full Press Centre periodFormat & implementationNaming of the WiFi network using your company namePlacement within the Press Centre (North entrance area)Multilingual display possible (DE/EN)Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.
Make your brand part of the daily media workflowWiFi sponsorship in the Press Centre connects your brand directly with the internet access used by journalists. Each login creates a recurring brand touchpoint – subtle, yet highly effective.This format ensures continuous visibility throughout the entire event (14.09 - 20.09.2026) and positions your brand within the immediate working environment of media representatives.Your benefitsRepeated brand exposure with every WiFi loginDirect reach to national and international journalistsHigh contact frequency without intrusive advertisingClear positioning within the official IAA TRANSPORTATION press environmentBooking options1 exclusive advertising partnerBookable for the full periodFormat & implementationNaming of the WiFi network using your company namePlacement within the Press Centre (North entrance area)Multilingual display possible (DE/EN)Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.
Direct brand visibility within the media working environmentRoll-ups in the Press Centre allow you to position your brand directly where journalists work, research and network. The roll-ups ensure continuous visibility throughout the entire duration of IAA TRANSPORTATION.This format is particularly well suited for promoting your exhibition stand, products or key announcements and works as an effective complement to other press centre sponsorship activities.Your benefitsVisibility in the central working area for media representativesDirect exposure to national and international journalistsClear and high-impact on-site brand presenceOption to book multiple roll-ups for increased visibilityBooking options1 exclusive advertising partnerMultiple roll-ups can be bookedSpecial offer: Book 5 roll-ups for €4,000 instead of €5,000Format & implementationPlacement within the Press Centre (North entrance area)Classic roll-up formatDesign and content provided by the sponsorMultilingual design possible (DE/EN)Note: This advertising option is only available if the Press Centre Sponsorship Package has not been booked.
Exclusive brand presence at the media hub of IAA TRANSPORTATIONPress Centre naming rights offer one of the most exclusive sponsorship opportunities at IAA TRANSPORTATION. Your company name becomes part of the official name of the Press Centre and is visible to all media representatives throughout the entire event.As the central working space for journalists, the Press Centre is a highly relevant contact point with strong multiplier effects.Your benefitsExclusive naming integration of the Press CentreContinuous visibility among international media representativesStrong image impact through association with press and media workClear positioning within the official event environmentOnly one exclusive sponsoring partner availableIncluding1x Exclusive advertising partner and includes the following press center sponsorship options (giveaways, roll-ups, digital slides, and Wi-Fi)Format & implementationOfficial naming of the Press Centre (e.g. “Press Centre sponsored by …” or “[Company Name] Press Centre”)Integration of the name into on-site signageMultilingual implementation possible (DE/EN)Note: This sponsorship includes additional press centre advertising options and is only available as long as these options have not been booked individually.
Take advantage of this attractive opportunity and book a 20-minute slot on the Industry Stage for your press conference with 50 visitor seats on Monday, September 14, 2026.Included services:20-minute slot (timing will be determined by the IAA press team and communicated in advance) Technical staff and equipment includedOption of a one-hour rehearsal on Sunday, September 15, 2026
Take advantage of the IAA Industry Stage and use the professional set-up for your company. Rental is possible from September 15th - 19th.Setup from 5:00 pmEvent start can be freely chosenEnd of event at 10:00 pmIncl. basic show crew, equipment and if needed a rehearsal slot (1h) on Monday
Exclusive brand positioning at the heart of the IAA TRANSPORTATION conferenceAs Exclusive Partner of the Day on the Main Stage, your brand takes a central role within the IAA TRANSPORTATION conference programme. You sponsor an entire conference day and are directly associated with key topics, discussions and decision-makers of the industry.This premium format combines strong stage presence, content ownership and media reach – ideal for companies aiming for strategic visibility and thought leadership.Your benefitsExclusive daily partnership on the Main StageHigh visibility within the conference and stage environmentCombination of branding, content and thought leadershipDirect access to a high-level professional and decision-maker audienceIncluded servicesLogo placement within screen and programme design on the Main StageMention on the website within the conference contextAdvertising film placement (max. 120 seconds) during lunch break1 × 30-minute prime-time slot for a self-curated sessionVideo recording of the session for free useProfessional photos of the session for free use1 social media announcement prior to the event1 written C-level interview for website and social media
Exclusive brand positioning at the heart of the IAA TRANSPORTATION conferenceAs Exclusive Partner of the Day on the Main Stage, your brand takes a central role within the IAA TRANSPORTATION conference programme. You sponsor an entire conference day and are directly associated with key topics, discussions and decision-makers of the industry.This premium format combines strong stage presence, content ownership and media reach – ideal for companies aiming for strategic visibility and thought leadership.Your benefitsExclusive daily partnership on the Main StageHigh visibility within the conference and stage environmentCombination of branding, content and thought leadershipDirect access to a high-level professional and decision-maker audienceIncluded servicesLogo placement within screen and programme design on the Main StageMention on the website within the conference contextAdvertising film placement (max. 120 seconds) during lunch break1 × 30-minute prime-time slot for a self-curated sessionVideo recording of the session for free useProfessional photos of the session for free use1 social media announcement prior to the event1 written C-level interview for website and social media
Your advertising film on our stage screens during the IAA Conference lunch break.We are playing your ad film on Main Stage, Industry Stage and in all Speakers' CornersGuaranteed during stage lunch breakMaximum length: 3 Minutes in 16:9 format1 x movie on all stages on all show daysNote: This offer is only valid for exhibitors at the IAA TRANSPORTATION.
Position your brand within the live coverage of IAA TRANSPORTATIONIAA TRANSPORTATION livestreams broadcast selected programme highlights and event impressions in real time. Livestream sponsorship places your brand directly within the live event experience and benefits from high attention in a dynamic and time-sensitive format.Your brand is integrated repeatedly during the stream as well as in the intro and outro, ensuring strong visibility without interrupting the content.Your benefitsVisibility within the official IAA TRANSPORTATION livestreamHigh attention through live formatsRepeated brand exposure throughout the streamExclusive placement per livestreamStrong association with official event communicationFormat & implementationIntegration in the intro and outro of the streamRecurring on-screen branding during the livestreamDelivery of logo and short advertising message (PNG + text)Recommendation: concise message with a clear CTALanguage: English
Brand presence alongside relevant industry voicesIAA TRANSPORTATION interview formats feature exhibitors, political decision-makers and industry experts. Sponsoring these interviews places your brand within high-quality editorial content and benefits from the credibility and attention of these conversations.Brand integration is subtle yet effective – appearing in the intro, outro or as an on-screen element during the interview.Your benefitsPlacement within official IAA TRANSPORTATION interview formatsHigh credibility through an editorial environmentVisibility alongside relevant industry voicesFlexible sponsorship options depending on your objectivesClear brand integration without interrupting the contentFormat & implementationIntegration of logo and short advertising messageDelivery as PNG plus textRecommendation: concise message with a clear CTALanguage: English
Position your brand within the official IAA TRANSPORTATION audio formatThe IAA TRANSPORTATION podcast covers key topics, trends and voices from the transport, logistics and mobility sectors. Podcast advertising places your brand directly within high-quality editorial content and reaches a highly qualified B2B audience.Audio spots are seamlessly integrated into the podcast episodes, creating an authentic and high-attention brand presence.Your benefitsPlacement within the official IAA TRANSPORTATION podcastDirect access to a highly relevant professional audienceCredible integration into editorial contentClear brand messaging without visual distractionMultilingual placement possible (DE/EN)Format & implementationAudio spot up to 30 secondsDelivery as high-quality WAV or MP3 fileOptional call-to-action via the podcast description (e.g. linked landing page)Recommendation: concise message with a clear audio CTA
Brand presence within the official highlight videos of IAA TRANSPORTATIONThe daily highlight videos showcase key moments, innovations and impressions of IAA TRANSPORTATION. Sponsoring these videos integrates your brand into the official event communication and benefits from the emotional impact and high attention of this popular content format.Sponsorship placements are available in the intro and/or outro of the highlight videos or as a full highlight integration.Your benefitsIntegration into official IAA TRANSPORTATION highlight videosHigh attention through emotional video contentStrong image transfer through association with official coverageClear brand presence without interrupting the contentMultilingual placement possible (DE/EN)Format & implementationIntegration of logo and short advertising messageDelivery as PNG plus textRecommendation: concise message with a clear CTA
Position your company as a relevant content partnerA sponsored blog post on the IAA TRANSPORTATION website combines your brand message with meaningful editorial content. Your article is published as a standalone post in the official news blog and is additionally featured on the homepage within the top news section for a limited period.The article remains permanently accessible in the news section and is ideal for presenting topics, solutions or innovations in a detailed and credible way – embedded within the editorial environment of IAA TRANSPORTATION.Your benefitsStandalone sponsored article within the news blogTemporary homepage featuring at the time of publicationPermanent visibility in the news sectionHigh credibility through editorial-style presentationMultilingual publication possible (DE/EN)Content & implementationBody text with flexible lengthOne main image plus 1–4 additional article imagesOptional embedding of YouTube or Vimeo videosClear structure with headline, subline and body textContent (text and visuals) provided by the sponsor
Highlight your company on the IAA website with an exclusive advertising tile in the heart of our Exhibitor and Partner Directory, the Lobby. This prominent placement offers unparalleled visibility to website visitors and is a great way to attract attention before, during and after the event. Central visibility: Your customized advertising tile will be placed in the lobby, the central hub of the Exhibitor and Partner Directory. This ensures that your company is seen by every visitor searching for exhibitors or enquiring about the event.Customized design: Customize your tile graphically to effectively showcase your brand, a specific product or service. Use images and short, concise messages to capture visitors' interest. Direct link to your presence: With one click, the tile is linked directly to a page of your choice - be it your company website, a specific product page or a promotional page tailored to the IAA. Maximum reach and interaction: Benefit from the high visitor frequency in the Exhibitor and Partner Directory and increase your chances of interacting with potential customers and partners. This exclusive advertising opportunity is perfect for exhibitors who want to strengthen their brand presence at IAA TRANSPORTATION and effectively set themselves apart from competitors. Secure your tile in the Exhibitor and Partner Directory and take the first step toward a successful event presence.
With the "Tell your story" feature you can place your story on the starting page of the IAA TRANSPORTATION App. The full video is teased on the App's start page and will play in full screen mode after clicking on your story. The stories can be clicked and viewed an unlimited amount of times while published.
With a well-made selfie background in the IAA TRANSPORTATION App, your advertising will make it directly into the feeds of visitors. How does it work? Users of the selfie camera will post their photos in their own social media feeds, thereby voluntarily increasing the reach of your advertising for free.
Keep the IAA TRANSPORTATION community up-to-date with your company news.
With the Brand Highlight Package, you visibly strengthen your brand beyond the basic listing. Logo integration in all directories and the hall plan, as well as a key visual presence, increase your brand visibility in all central event media and create additional touchpoints along the digital and physical visitor journey.